This article is part of "Marketing for Small Business," a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business.
Storytelling is ingrained in Nosotros Tequila & Mezcal.
Michael Arbanas, a cofounder of Nosotros Tequila & Mezcal.
Today, Nosotros products are available in 42 states.
Helping consumers understand the motivation behind the company creates an emotional connection, builds loyalty, and distinguishes a small business, Johnson said.
Persons:
SBOs, —, Carlos Soto, Michael Arbanas, " Soto, who's, Nosotros, Arbanas, Soto, Matt Johnson, Prince Ghuman Forrester, What's, Johnson
Organizations:
Small, Service, Los
Locations:
Costa Rica, Los Angeles, Mexico