As with children’s television, it is legal, and commonplace, to run ads, including for adult consumer products like cars or credit cards, on children’s videos.
There is no evidence that Google and YouTube violated their 2019 agreement with the F.T.C.
The Times shared some of Adalytics’ research with Google ahead of its publication.
Google told The Times it was useful to run ads for adults on children’s videos because parents who were watching could become customers.
When ads appear on children’s videos, the company said, they are based on webpage content, not targeted to user profiles.
Persons:
Michael Aciman, Adalytics
Organizations:
YouTube, Times, Google, The Wall Street, COPPA