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☆ Virtual-reality concerts could redefine the live-music experience — but it'll take more time
▼ + stars: | 2024-03-13 | by ( Ngozi Nwanji | ) www.businessinsider.com time to read: +8 min

VR concerts have emerged as a creative outlet for artists such as Travis Scott and Teflon Sega. The enigmatic singer Teflon Sega, who performs as a virtual-reality avatar, also worked with Wave to put on a virtual concert in 2022. Why artists and fans are interested in VR concertsThe appeal of VR concerts lies heavily in their experimental nature. Sarah Malkin, the director of metaverse entertainment content at Meta, told BI that the virtual concerts served both creative and strategic purposes. Over three months, the artist's VR concert was available to watch at select theaters in different cities.

Persons: Travis Scott, —, Justin Bieber, John Legend, Calvin Harris, Victoria Monét, Jack Harlow, Jorja Smith, Sarah Malkin, AmazeVR, Megan Thee, Steve Lee, Malkin, Cat's, Jason Diamond, Diamond, Lee, There's, Amy Dorsey Organizations: Sega, Companies, Meta, Service, Business, Forbes, Wave, Meta Quest, VR, Sony Music, Diamond Bros, Detroit, Arris Composites, Apple Vision, Food and Drug Administration, Dorsey Pictures Locations: AmazeVR

Built using AI technology, Eternity is one of the latest South Korean acts pushing the boundary between real and virtual entertainment. And she’s a natural-born actress.”Video Ad Feedback Are AI-powered virtual bands the future of K-pop? Using deepfake and motion capture technology, Pulse9 then produced the band’s first music video (to accompany the ironically titled track “I’m Real”) in 2021. Metaverse EntertainmentMetaverse Entertainment used AI technology to generate faces, merging the features and hairstyles deemed most desirable into four final characters. The music video for MAVE’s first single, “Pandora,” has already racked up 25 million views on YouTube since its release in January.

Persons: “, ”, Ji, Zae, Pulse9, Lil Miquela, “ I’m, Lee Soo, Netmarble, Metaverse, Kang Sung, MAVE’s, Pandora, Kang, Siri, ” Kang, ” Eternity's, — they’re Organizations: CNN, Pulse9, YouTube, South, SM Entertainment, Metaverse Entertainment, SM, Kakao Entertainment, Entertainment, Wall Street, Park Locations: “, South Korean, ”, Indonesian

☆ Are they for real? South Korean girl band offers glimpse into metaverse
▼ + stars: | 2023-03-14 | by ( Hyunsu Yim | ) www.reuters.com time to read: +5 min

[1/3] Footages of virtual girl group MAVE is played at the control room of MBC in Seoul, South Korea, February 28, 2023. Apart from backing MAVE:, Kakao launched a 1.25 trillion won ($960 million) tender offer last week to buy South Korean K-pop pioneer SM Entertainment (041510.KQ). SM is home to popular K-pop groups such as Girls' Generation, H.O.T., EXO, Red Velvet, Super Junior, SHINee, NCT Dream and Aespa. MAVE: is an "ongoing" project to explore new business opportunities and find ways to work around technological challenges, said Chu Ji-yeon, who heads Metaverse Entertainment. But South Korean technology has made much progress since then in creating virtual characters.

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