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☆ 4 tips for advertisers to find quality leads and drive sales
▼ + stars: | 2024-05-14 | by ( Sponsor Post | ) www.businessinsider.com time to read: +6 min

Most recently, they're evolving to help advertisers drive a high volume of quality leads. They use instant forms that allow customers to share simple information like name, email, and budget to generate quality leads that drive sales. To make the most of Meta's lead generation solutions, consider these four tips. Watch the video to hear more tips from advertisers who are driving quality leads at scale with Meta's instant forms, or learn more here. Conversion from lead to quality lead occurs when a user takes a qualifying, lower funnel action identified by the business, which moves them into a "quality lead" status.

Persons: Aly Gomez, John, John Wai, that's Organizations: John Wai Martial Arts, Meta, Partners, Meta Business, BR, SK, JP Locations: Dallas , Texas

Sheryl Sandberg, who helped to transform Facebook from a tech startup into a digital advertising empire, will step down from the board of Meta, Facebook's parent company. She had served as COO of Facebook, and then Meta, for 14 and a half years and as a board member for 12 years. Last year Sandberg announced that she was launching a girls leadership program through her foundation to respond to what she calls stubborn gender inequities. The girls leadership program includes a middle-school curriculum as well as resources for adults. Lean In is a project of the Sandberg Goldberg Bernthal Family Foundation, the private foundation Sandberg started with her late husband, Dave Goldberg.

Persons: Sheryl Sandberg, ” Sandberg, Sandberg, Mark Zuckerberg, Javi Olivan, Justin Osofsky, Nicola Mendelsohn, Sandberg Goldberg, Dave Goldberg Organizations: Facebook, Meta, Google, Mark's, Foundation

☆ Sheryl Sandberg to leave Meta board
▼ + stars: | 2024-01-17 | by ( Clare Duffy | ) edition.cnn.com time to read: +3 min

New York CNN —Former longtime Meta chief operating officer Sheryl Sandberg will not remain on the company’s board of directors after her term ends in May, she said in a Facebook post Wednesday. “With a heart filled with gratitude and a mind filled with memories, I let the Meta board know that I will not stand for reelection this May,” Sandberg said in the post. Meta did not immediately respond to a request for comment about Sandberg’s decision to leave the board. In partnership with Zuckerberg, Sandberg helped grow Facebook’s revenue from roughly $150 million in 2007 to more than $3.7 billion in 2011, the year before it went public. In 2022, the year Sandberg stepped down as COO, Meta posted total annual revenue of $116.6 billion.

Persons: Sheryl Sandberg, ” Sandberg, Sandberg, Mark Zuckerberg “, Sheryl, ” Zuckerberg, ”, Meta, Bill Clinton, Zuckerberg, “ Sheryl architected, Riley Gutiérrez McDermid, Brian Fung, Rishi Iyengar Organizations: New, New York CNN, Meta, Facebook, Lean, Google, World Bank, Treasury Department Locations: New York, reorient

☆ Sheryl Sandberg says she's leaving Meta's board
▼ + stars: | 2024-01-17 | by ( Jonathan Vanian | In | ) www.cnbc.com time to read: +4 min

Former Meta operating chief Sheryl Sandberg is leaving the company's board of directors. "With a heart filled with gratitude and a mind filled with memories, I let the Meta board know that I will not stand for reelection this May," Sandberg wrote in a Facebook post on Wednesday. Sandberg, 54, joined Facebook in 2008 as Mark Zuckerberg's top deputy after spending about seven years at Google. Since leaving Meta, Sandberg has dedicated much of her time on her LeanIn.org nonprofit, which focuses on empowering women tin the workplace, and related projects. "Thank you Sheryl for the extraordinary contributions you have made to our company and community over the years," Zuckerberg wrote.

Persons: Sheryl Sandberg, Sandberg, Mark Zuckerberg's, Javier Olivan, We've, Sandberg's, Zuckerberg, Sheryl, Adam Bosworth, Peggy Alford, Marc Andreessen, Drew Houston, Nancy Killefer, Robert M, Tony Xu, Tracey T, Travis, Estée Lauder, Here's, Javi Olivan, Justin Osofsky, Nicola Mendelsohn, Mark Organizations: Meta, Facebook, Google, CNBC, McKinsey & Company, Estée Locations: U.S

☆ Mark Zuckerberg delivers on promise to pour 'gasoline' on Threads growth as the platform regains users while X shrinks
▼ + stars: | 2023-10-20 | by ( Kali Hays | ) www.businessinsider.com time to read: +4 min

Mark Zuckerberg is making good on his promise to accelerate the use of Threads. "I'm highly confident that we're gonna be able to pour enough gasoline on this to help it grow," Zuckerberg said. As the app has matured quickly in recent weeks, users have started to return and downloads have continued to rise. So far in October, Threads has hovered around 33 million daily active users and 120 million monthly active users, according to data from Apptopia, up from about 25 million daily users and 100 million monthly users in July. "A big thank you to everyone who's made Instagram and Threads what they are today," Adam Mosseri, head of Instagram, wrote on Threads about the event.

Persons: Mark Zuckerberg, Elon, Zuckerberg, it's, who's, Adam Mosseri, Instagram, Jorge Caballero, Angelo Zino Organizations: Twitter, Facebook, Meta Locations: Apptopia, Instagram DMs, New York, monetize

☆ Facebook revamps controversial content moderation process for VIPs
▼ + stars: | 2023-03-03 | by ( Clare Duffy | ) edition.cnn.com time to read: +3 min

Meta’s Oversight Board said in the wake of the report that Facebook had failed to provide it with crucial details about the system. The board — an entity financed by Meta but which says it operates independently — urged the company to “radically increase transparency” about the cross-check system and how it works. On Friday, Meta said it would implement in part or in full many of the more than two dozen recommendations the Oversight Board made for improving the program. Meta will also refine its process for temporarily removing or hiding potentially harmful content while it’s pending additional review. Meta’s Oversight Board did not immediately respond to a request for comment on Meta’s planned policy changes.

☆ Meta business chief to depart
▼ + stars: | 2023-02-13 | by ( ) www.reuters.com time to read: +1 min

Feb 13 (Reuters) - Meta Platforms (META.O) said on Monday Chief Business Officer Marne Levine was leaving the owner of Facebook after a 13-year stint. Fifty-two-year-old Levine, appointed as the company's first chief business officer in 2021, has served in various other executive positions at the social media company, including chief operating officer of Instagram. The company said it expanded Nicola Mendelsohn's role as head of global business group and named Justin Osofsky as head of online sales, operations and partnerships, in the wake of Levine's imminent departure. The changes come at a time when Meta has promised to cut costs by $5 billion in the year to a range of $89 billion to $95 billion, calling 2023 the "Year of Efficiency". Reporting by Chavi Mehta in Bengaluru; Editing by Krishna Chandra Eluri and Maju SamuelOur Standards: The Thomson Reuters Trust Principles.

☆ Facebook Oversight Board recommends overhaul of controversial content moderation process for VIPs
▼ + stars: | 2022-12-06 | by ( Clare Duffy | ) edition.cnn.com time to read: +5 min

New York CNN Business —After a yearlong review, Meta’s Oversight Board on Tuesday said the company’s controversial system that applies a different content moderation process for posts from VIPs is set up to “satisfy business concerns” and risks doing harm to everyday users. The company in response requested that the Oversight Board review the cross-check system. Meta says that the program helps address “false negatives” where content is removed despite not breaking any of its rules for key users. As part of a wide-ranging advisory for restructuring cross-check, the Oversight Board raised concerns that by delaying removal of potentially violative content by cross-check users pending additional review, the company could be allowing the content to cause harm. For the sake of transparency, “Meta should measure, audit, and publish key metrics around its cross-check program so it can tell whether the program is working effectively,” the board said.

☆ Stocks making the biggest moves midday: Textron, Charter, Estee Lauder, Signet and more
▼ + stars: | 2022-12-06 | by ( Carmen Reinicke | ) www.cnbc.com time to read: +4 min

Textron – Shares of Textron jumped 6% after the company won a U.S. Army contract that could be worth $70 billion to provide next-generation helicopters. Charter Communications – Charter Communications fell 5% after analysts at Citi added a negative catalyst watch to the company heading into its analyst day. Signet Jewelers – Shares of Signet Jewelers surged 18% after the company announced earnings results that beat Wall Street's expectations before the market open Tuesday. SVB Financial Group – Shares of SVB Financial slid nearly 4%, reaching a 52-week low earlier in the day. Semiconductor stocks – Semi stocks Advanced Micro Devices and Nvidia fell 4% and 3.1% respectively amid a broader selloff in the Nasdaq.

☆ Meta's Oversight Board criticizes Facebook's special program for VIP users
▼ + stars: | 2022-12-06 | by ( Rohan Goswami | ) www.cnbc.com time to read: +5 min

Meta told the Oversight Board that it "does have a system that blocks some enforcement actions outside of the cross-check system." For most users, content moderation on Facebook and Instagram was historically straightforward. But for a privileged few, the cross-check program activated a different, more human process. It wasn't clear who made a decision to fast-track a content review process to global leadership. In the report, Meta's Oversight Board provided over two dozen recommendations on fixes to the cross-check program.

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