Maintaining that idealistic vision for Threads - which attracted more than 70 million users in its first two days - is another story.
To be sure, Meta Platforms (META.O) is no newbie at managing the rage-baiting, smut-posting internet hordes.
For starters, the company will not extend its existing fact-checking program to Threads, spokesperson Christine Pai said in an emailed statement on Thursday.
Asked by Reuters to explain why it was taking a different approach to misinformation on Threads, Meta declined to answer.
INTO THE FEDIVERSEFurther challenges in moderating content are in store once Meta links Threads to the so-called fediverse, where users from servers operated by other non-Meta entities will be able to communicate with Threads users.
Persons:
Mark Zuckerberg, Elon Musk, Zuckerberg, Christine Pai, Pai, Adam Mosseri, Instagram, satanists, Donald Trump, Meta's Pai, Alex Stamos, Solomon Messing, Katie Paul, Kenneth Li, Matthew Lewis
Organizations:
YORK, Meta, Reuters, New York Times, West Bank, Conservative, Stanford Internet Observatory, Center for Social Media, New York University, San, Thomson
Locations:
San Francisco