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Search resuls for: "Merlin Entertainments"


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Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailMerlin Entertainments CEO: Consumers are staying longer and spending more at fewer attractionsScott O’Neil, Merlin Entertainments CEO, joins 'Squawk Box' to discuss the theme park economy, state of the consumer, impact of the post-Covid tourism rebound, surge pricing, and more.
Persons: Scott O’Neil Organizations: Merlin Entertainments CEO, Consumers, Merlin Entertainments
Surge pricing is coming to theme parks
  + stars: | 2024-03-25 | by ( Camilo Fonseca | ) www.businessinsider.com   time to read: +1 min
Theme parks are the latest industry to implement a form of surge pricing. Merlin Entertainments, which owns Legoland and Madame Tussauds, plans to start "dynamic pricing" at its top attractions. Wendy's drew backlash and quickly walked back its announcement about exploring dynamic pricing. Visitors to certain Legoland locations will soon start experiencing surge pricing — or "dynamic pricing," as the CEO of the company that owns the parks calls it — based on fluctuating demand. This story is available exclusively to Business Insider subscribers.
Persons: Madame Tussauds, Wendy's, Organizations: Merlin Entertainments, Service, Business, Merlin, Financial Times Locations: Legoland
Scott O’Neil, shown in 2016, says he wants Merlin Entertainments to pursue partnerships with companies whose intellectual property would be a good match for its parks. Merlin Entertainments, the British-based theme park and resort operator, has tapped veteran sports and media executive Scott O’Neil as its new chief executive. Mr. O’Neil succeeds Nick Varney , who announced his plans to retire earlier this year after more than two decades at the helm.
How Merlin Entertainments creates synergies between its brands
  + stars: | 2022-10-21 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailHow Merlin Entertainments creates synergies between its brandsCNBC's Dan Murphy goes inside Merlin Entertainments, speaking to UKI Sales & Marketing Director Sara Holt who explains how the global theme parks operator markets its "midway attractions" portfolio and speaks to Legoland's Chief Operating Officer John Jakobsen who reveals how the business creates synergies between many of its brands.
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailHow theme park operator Merlin is turning its Legoland parks into mini-break destinationsCNBC's Dan Murphy gets a tour of Dubai's Legoland Hotel and speaks to Merlin Entertainments executive team member John Jakobsen about the leisure attraction operator's vast portfolio, how the business has turned Legoland theme parks into mini-break destinations and the marketing strategy in the Middle East region where visitors are still getting to know the Lego brand.
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