Meta is teaming up with Snapchat and TikTok as part of a new initiative to prevent content featuring suicide or self-harm from spreading across the social media platforms, Meta said Thursday in a blog post. Under Thrive, Meta will identify content that features suicidal themes or self-harm and flag that content to TikTok and Snapchat so they can also investigate if the same or similar content has been posted to those apps. When content featuring suicide or self-harm is identified on a Meta platform, it will be assigned a number known as a “hash,” according to the spokesperson. Social media platforms, including Meta, TikTok and Snapchat, have long been criticized for not doing more to moderate content that teens consume, including video and images of self-harm. In its blog post Thursday, Meta said that it removed 12 million pieces of content featuring suicide and self-harm from Facebook and Instagram from April to June.

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Persons: Meta, ” Antigone Davis, ” Organizations: Meta, Mental Health Coalition, Tech, Apple, Google, National Library of Medicine, Facebook