TurboTax is set to run a 45-second ad during the Super Bowl, plus 30-second spots both before and after the game. Investment needs to continue even after the initial airing for the Super Bowl ad to maximize its potential. The company's Super Bowl strategy greatly evolved between those two years. After its 2023 Super Bowl spot that paid homage to the '90s hit movie "Clueless," Rakuten continued to position itself as a fashion marketplace by partnering with New York Fashion Week. Regardless of the risks, Super Bowl advertisers have the opportunity to jolt their business to new heights.

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Persons: There's, Todd Allen, Bud Light's, Bud Light, Nick Soukas, TurboTax, Melissa Tifrere, there's, Joe Staples, Ana Dominguez, Grey, Rakuten, Vicki McRae, Rakuten's, McRae, Sofia Colucci, Molson Coors Organizations: Nielsen, Business, Anheuser, Busch InBev, Havas, Lindt, BI, Investment, Super, New York, Super Bowl, EDO, NFL Locations: York, Lindt USA