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☆ How Baked by Melissa's founder turned a tiny New York City apartment kitchen business into a cupcake empire
▼ + stars: | 2024-05-22 | by ( Sara Lindsay | In Sara-Lindsay | ) www.cnbc.com time to read: +1 min

Count Baked by Melissa founder Melissa Ben-Ishay among the entrepreneurial success stories founded on getting out of the corporate rat race. Before starting her company, Ben-Ishay worked at an ad agency in New York City – a role she felt unfulfilled in. At the time, every cupcake came from her tiny New York City apartment kitchen. The cafe owner became a shareholder in Baked by Melissa, and the company was able to continue using the space for years. A year after it moved into the Cafe Bari space, Baked by Melissa opened its second location in Union Square.

Persons: Melissa, Melissa Ben, Ishay, Cafe, Ben Organizations: Ben, aha, CNBC Locations: New York City, Ben, Cafe Bari, Bergen County, Bari, Union Square

There's also Kimberlyn, a Black on-air reporter at a conservative cable news outlet, played by Christina Elmore. Chozick also suggested the book “What it Takes: The Way to the White House” by Richard Ben Kramer. “You have these complicated, interesting women who all come from different backgrounds, different ideologies, different generations, and they are theoretically competitors, yet ultimately end up valuing each other over any of that," said Gugino. Throughout the episodes, the characters debate journalism ethics and ideologies and whether text, video or digital is the best medium. "Lola is arguing a point I’ve heard young journalists make or aspiring journalists make, that objectivity is sort of a myth.

Persons: Felicity Walker —, Hayden Wells Garrett, shucks, Scott Foley, Garrett, Mark Consuelos, Julie Plec, Amy Chozick, Hillary ”, ” Melissa Benoist, Sadie McCarthy, Hunter S, Thompson, Sadie's, Griffin Dunne, “, Carla Gugino, she's, There's, Christina Elmore, Lola, Natasha Behnam, Benoist, ”, “ I’ve, Chozick, Alexandra Pelosi, George, George W, Richard Ben Kramer, ” Lola, I’ve, Elmore, Foley, “ Felicity ”, Noel Organizations: —, New York Times, Texas Gov Locations: Grace, America

☆ Baked by Melissa, who invented the viral Green Goddess salad, shares 6 new dietitian-approved crunchy, veggie-packed salads
▼ + stars: | 2024-01-29 | by ( Kim Schewitz | ) www.businessinsider.com time to read: +12 min

Read previewMelissa Ben-Ishay, the creator of the viral Green Goddess salad , believes that meals should be both nutrient-dense and delicious. Dilly Chicken Salad on ToastDilly Chicken Salad on toast. Make the dressing: Whisk together the lemon juice, mayonnaise, mustard, pickle juice, garlic, garlic powder, salt, and pepper in a small bowl. Scoop the chicken salad onto the bread with the lettuce and tomato and serve open-faced. Coffee Shop Sesame Chicken SaladCoffee Shop Sesame Chicken Salad.

Persons: —, Melissa Ben, Ishay, Sweets, Melissa, Ben, Ludlam, Raine, William Morrow, Ashley Sears, dill, Cook, Ashley Sears Ludlam, Shallot Vinaigrette, bok choy, bok, Ashley Sears Ben Organizations: Service, Business, HarperCollins Publishers, B12 Locations: New York City, tangier, Dijon, Fresh, dill, Kalamata

☆ Don't have a social media strategy, says Baked by Melissa CEO who got her brand 2.4 million TikTok followers
▼ + stars: | 2023-10-05 | by ( Ryan Ermey | ) www.cnbc.com time to read: +1 min

But even she would probably be surprised that, by 2021, having in the meantime taken over as CEO of her dessert company, that she'd go viral not for cupcakes, but for salad. To some at her company, straying from desserts felt off-brand, Ben-Ishay said on Friday during a talk at the Atlantic Festival. But for the Melissa in Baked by Melissa, posting the way she does on TikTok is all part of making an authentic connection with her customers — one that you're unlikely to make if you're following corporate rules. "If you have a social media strategy, you're f---ed," she said. "And the bigger the company, the harder it probably is, because they need to have a strategy.

Persons: Melissa Ben, Ishay, she'd, Melissa Organizations: Atlantic

☆ Celebrity video site sees a surge of actor sign-ups in the wake of the strike
▼ + stars: | 2023-08-27 | by ( Ramishah Maruf | ) edition.cnn.com time to read: +4 min

Others film short videos for fans on Cameo, fetching anywhere up to $1 to $1,500. CameoThe reality of actors’ livelihoods has come into full focus since the SAG-AFTRA strike began on July 14. Seeking extra cash, many out-of-work thespians have flocked to Cameo, a site where they can earn income from fans who buy personalized celebrity videos. The average price for Cameo for Business, which allows the video to be used for commercial purposes, is $1,700. ‘The Pope’s blessing’Despite the influx of actors this summer, it’s been a slow season for the site since Father’s Day.

Persons: Steven Galanis, ” Galanis, Fran Drescher, ”, Cameo, Drescher, Alyssa Milano, Cheyenne Jackson, Chris Wood, China McClain, Melissa Benoist, Brian Cox, Santa Claus, Galanis, Fred Stoller, Gerard, Raymond ”, Fred the, who’ve, ” Stoller, Stoller, he’s, we’re, it’s, AFTRA Organizations: New, New York CNN, SAG, CNN Business, CNN, for, “, “ The Penguins, Fantasy Football, Business Locations: New York, Hollywood, China, Santa, “ The, Madagascar

☆ Your Next Big Move Should Scare You
▼ + stars: | 2023-05-22 | by ( Rachel Feintzeig | ) www.wsj.com time to read: 1 min

Melissa Ben-Ishay was scared when she walked into the first commercial kitchen for baking her cupcakes. She was scared when a publisher proposed she write a cookbook. And she was terrified when the board of Baked by Melissa, the company that bears her name but had long been run by more-experienced executives, offered her the CEO role in 2019.

Reuters GraphicsMelissa Benhaim, a 32-year old publicist in Miami, started her holiday shopping slightly later than usual this year. A Saturday shopping day between Thanksgiving and Christmas this year gives shoppers extra time to hold out for better bargains. Holiday shopping is expected to slow broadly. Reuters GraphicsBut toy prices, even with discounts, are up about 2.4%, DataWeave found. Shoppers are paying $16.99 for the toy this year at Kohl's, after discounts, compared to $11.54 last year, according to DataWeave.

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