Data reveals that Black consumers are driving the booming market, spending nine times more on hair-care products than other racial groups, a 2023 Nielsen report found. Black women, in particular, spend about $1.7 billion annually on hair-care products. Scientists perform a microscopic analysis of the textured strands to provide hair-care insights. For Myavana, that means partnering with brands to make the company's personalized hair-care technology available "everywhere you shop for hair products," Harris said. AdvertisementAdvertisementHairDays' AI tech tool, called Layla, was created to help people set and achieve their hair goals.

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Persons: —, Nielsen, Candace Mitchell Harris, Myavana Harris, Harris, Georgia Tech's InVenture, Myavana, they'll, MyHairID, Myavana Tiffany St, Bernard, she's, Bernard —, Layla, Tiffany St, Ceci Kurzman, Meghan Maupin, Maupin, OurX OurX, St, SOCAi, Cornell, Curtis Cole, Andrew Alexis, OurX, we'll Organizations: Service, Fortune Business, Georgia Institute of Technology, Cornell Tech, SheaMoisture, Unilever, Cornell University's, National Science Foundation, National Institutes of Health, US Department of Health, Human Services Locations: Georgia