Canada Goose parkas, which can cost upwards of $1,900, are sported by Oscar winners, Olympians and Arctic explorers. "When you buy a Canada Goose jacket, you're buying a piece of Canada. Here's how Canada Goose began, grew to billion-dollar status and plans to survive consumer uncertainty. Canada Goose jackets, with their iconic shoulder patches, are such a status symbol that people who wear them are sometimes the target of robberies. "We realized that we could make jackets that are just as good without fur as with fur," Reiss says.

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Persons: Dani Reiss, Oscar, Reiss, Goose, Sam Tick, Bean, Eddie Bauer, Reiss's, David Reiss, Canada Goose Organizations: Canada, CNBC, Metro Sportswear Ltd, Antarctica's, Lacoste, University of Toronto, Conservation Alliance, Bain Capital, New York Stock Exchange, People, Animals Locations: Wells, Canada, Poland, Snow, Europe, Asia, paychecks, Toronto, New York