Read previewI didn't retain much from United Airlines' new inflight safety video. "The safest safety video is one that people will want to watch even on your 45th viewing," United's creative director, Meg Mitchell, who oversaw production, told NPR. Japan Airlines' no-nonsense safety video is very different from the new one United revealed. Japan AirlinesAll 379 passengers on board that plane survived, and the airline's no-nonsense safety video likely helped. Don't get me wrong; I do think there is room for creativity in an airline safety video so long as it clearly conveys the message — but, in my opinion, United's got lost in the theatrics this time.

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Persons: —, United, Meg Mitchell, United's Organizations: Service, United Airlines, Business, NPR, FAA, United, Japan Airlines, Japan Airlines Airbus, JAL Locations: Tokyo