Unrivaled, the new and upcoming pro women's basketball league, signed an exclusive, multiyear media rights deal to air its games on TNT and truTV, as well as streaming platform Max.
The heightened interest in the WNBA led to the league's most recent media rights deal being valued at $2.2 billion for 11 seasons, CNBC previously reported.
The WNBA's media rights deal is negotiated as part of the NBA's agreement.
The media rights deal with Unrivaled gives Turner Sports the opportunity to keep basketball on its air if it is not successful in its lawsuit.
Star broadcaster and NBA Hall of Famer Charles Barkley recently said he wouldn't leave TNT Sports even if the company doesn't have NBA media rights in the future.
Persons:
Napheesa Collier, Breanna Stewart, Caitlin Clark, Angel Reese —, Collier, Stewart, Reese, Alex Bazzell, Comcast's NBCUniversal, Discovery's Turner, NBA Hall of Famer Charles Barkley, Barkley, spokespeople, Turner
Organizations:
Minnesota Lynx, New York Liberty, Barclays Center, Warner Bros, TNT Sports, women's, TNT, WNBA, CNBC, ESPN, Comcast's, Discovery's Turner Sports, Discovery, NBA, Turner Sports, Mediapro North, Star, NBA Hall of Famer, Major League Baseball, National Hockey League
Locations:
Brooklyn , New York, U.S, Mediapro North America