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“The Rock” is a name is derived from Johnson's father, WWE Hall of Famer Rocky Johnson, who was the first Black champion in WWE history (alongside partner Tony Atlas), according the WWE. “I am thrilled to partner with Dwayne and welcome his immense talent to TKO’s Board," TKO CEO Ariel Emanuel said in a prepared statement. He has recently appeared on World Wrestling Entertainment Inc.'s “Smackdown” and “Raw” television programs, with rumors swirling that he may compete at this year's WrestleMania. "I’ve been there, I’m still there and this is for them.”TKO also announced Tuesday that Brad Keywell will become a board member. The additions of Johnson and Keywell will increase TKO's board from 11 to 13 members.

Persons: Dwayne Johnson, Johnson, WWE Hall of Famer Rocky Johnson, Tony Atlas, “, Dwayne, Ariel Emanuel, ” Johnson, I’ve, I’m, ” TKO, Brad Keywell, Keywell Organizations: WWE, UFC, WWE Hall of Famer, Seven Bucks, Energy, United Football League, TKO’s Board, Holdings Inc, Wrestling Entertainment Inc, Echo Global Logistics

☆ Ad industry veteran John Nardone and PE firm GTCR are hunting for acquisitions to build the next big adtech rollup
▼ + stars: | 2024-01-12 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

A little over two years after selling adtech company Flashtalking to Mediaocean for $500 million , John Nardone is on the hunt for his next big adtech exit, he confirmed to Business Insider. Private equity firm GTCR is poised to be the financial sponsor on such a deal. Nardone intends to become CEO of the roll-up company and expects to bring on his own management team. Days before the agreement closed, "Vista swooped in and stole the deal," Nardone said. Before Flashtalking, Nardone sold the adtech company [x+1] to fellow adtech firm Rocket Fuel for around $230 million , and he helped take the digital marketing and research company Modem Media public.

Persons: John Nardone, Mediaocean, GTCR, Nardone, Innovid, — Innovid, Stephen Master, GTCR's Organizations: Business, Vista Equity Partners, Media Locations: Mediaocean, —

☆ Amazon's decision to shutter its ad server next year is a major win for Google
▼ + stars: | 2023-10-06 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

"Amazon had the power to do it, but they bottled it," said a former senior Amazon adtech staffer who worked on the ad server. Amazon's own marketing team had also shifted a lot of its ad serving requirements to Amazon Ad Server. Amazon said only a small proportion of its marketing is run through the Amazon Ad Server. Amazon's $20 billion-plus annual advertising budget also includes TV, outdoor, and other media channels that don't require ad serving technology. "Ultimately it was probably the right strategic move to depreciate," the Amazon Ad Server, said Caprio.

Persons: Google's, Mediaocean's, Michael Horst, Arnaud Creput, Mike Caprio, aren't, Caprio Organizations: Amazon, Google, YouTube, Amazon Prime, Amazon Advertising, Sizmek, Market Authority Locations: Americas

Elon Musk announced today that Linda Yaccarino would be the next Twitter CEO. With its revenue falling and its reputation falling faster, she may be the win Musk needs. Elon musk needs a win. The ad sales team generated more than $100 billion in ad revenue during her 12-year tenure, according to the company. That advertising revenue is just what Musk needs right now.

Insider asked 12 top VCs what ad and marketing tech companies excited them the most this year. Check out the 19 most promising adtech startups, and what they do that makes them unique. It hopes to raise a Series A funding round in the coming months. Emperia is currently raising its next funding round. Why it's on the list: Tech companies are being scrutinized for their wasting energy consumption, and the digital advertising industry is no exception.

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