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☆ Infillion has rehired 40 ex-MediaMath staffers as it presses ahead to relaunch the bankrupt former adtech pioneer
▼ + stars: | 2023-12-05 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

"If MediaMath was Will Smith — he had a whole acting career before he slapped Chris Rock in the face," Emrich told Insider. It's been a little over three months since Infillion, a US-based adtech company that owns assets like Gimbal and TrueX, bought MediaMath in a bankruptcy auction for $22 million. Emrich's team at Infillion is on track to relaunch the MediaMath demand-side platform and data management platform before the end of the year. Infillion also wants to integrate MediaMath with its other assets so companies can enhance their own advertising businesses using its tech. With the help of former MediaMath CEO Joe Zawadzki and his venture capital firm Aperiam Ventures, which is advising the company, Infillion has hired back 40 former MediaMath staffers.

Persons: Rob Emrich, they'll, MediaMath, Will Smith —, Chris Rock, Emrich, It's, Infillion, Joe Zawadzki, Carl Millikin, Vince Li, Geoff King Organizations: TrueX, MediaMath's, Google, Business, Aperiam Ventures Locations: US, Infillion, America

☆ Inside Infillion's 4-year plan to revive fallen adtech pioneer MediaMath back to a $100 million business
▼ + stars: | 2023-09-14 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

Adtech platform Infillion closed its $22 million deal to buy fallen adtech firm MediaMath out of bankruptcy on Friday. Now Infillion CEO Rob Emrich must make good on a business plan to get MediaMath back to earning $100 million in net revenue within 4 years. It's aiming to relaunch the MediaMath platform in early 2024. Zawadzki and his adtech focused venture capital firm Aperiam Ventures are providing Infillion with strategic advice on getting MediaMath back off the ground. Emrich previously told Insider that Infillion is preparing to take $30 million in operating losses on MediaMath over the next three years.

Persons: Rob Emrich, Infillion, Emrich, MediaMath, there's, Tom Triscari, Infillion isn't, Emirch, Joe Zawadzki, —, Zawadzki, Joe, Aperiam, Eric Franchi Organizations: Facebook, Sanofi, Mobile, Trade, Google, Leomade, Aperiam Ventures, TrueX, Disney Locations: Staples

☆ Infillion emerges as buyer for bankrupt adtech company MediaMath
▼ + stars: | 2023-08-22 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +2 min

Adtech company Infillion is set to acquire the assets of bankrupt adtech firm MediaMath. US-based adtech company Infillion has emerged as the highest bidder for the assets of MediaMath, the high-profile adtech firm that filed for Chapter 11 bankruptcy in June, according to court filings. A sale hearing is scheduled to take place on Wednesday 8.30 a.m. Eastern Time in the Delaware bankruptcy court. London-based Genius Sports, a sports data and video-streaming company, made the second-highest bid for the MediaMath assets, according to the court filings. Infillion was formed in 2022 after Disney sold its video adtech asset TrueX to the location-focused adtech firm Gimbal in late 2020.

Persons: Infillion, couldn't, Sports didn't, MediaMath, Xandr, TrueX, Gimbal, Joe Zawadzki Organizations: MediaMath, Sports, Google, Disney, TrueX, Street, Amazon, Bank of America, Mobile, Phoenix Locations: Delaware, London

☆ MediaMath founder Joe Zawadzki's 'Project Phoenix' looks to raise at least $10 million to help buy back the bankrupt adtech company
▼ + stars: | 2023-08-11 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

"Project Phoenix" is seeking to raise at least $10 million in a SAFE financing. Project Phoenix is being operated by team members of Zawadzki's VC fund AperiamVentures. Project Phoenix, registered as Phoenix Project Acquisition Inc., is raising the investment with a "post-money valuation cap" of $20 million — the maximum price at which investors can convert their SAFE investment notes into equity. A person familiar with the matter said it was likely Project Phoenix would need to raise further funds if it wins the auction. Correction: August 11, 2023 — An earlier version of this story misstated the date of bankruptcy auction.

Persons: Joe Zawadzki, Jeffrey Hirsch, Zawadzki, Hirsch didn't, MediaMath, MediaMath's Organizations: Phoenix, Inc, Google Locations: AperiamVentures, Delaware, York

☆ The founder of fallen adtech startup MediaMath is trying to buy back the bankrupt company's assets
▼ + stars: | 2023-07-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

MediaMath Cofounder and CEO Joe Zawadzki is assembling a syndicate to buy back the company. MediaMath cofounder Joe Zawadzki is looking to assemble a syndicate of adtech industry investors to attempt to buy back the company's assets at its upcoming bankruptcy auction, according to people familiar with the matter. Former employees and industry observers have said Zawadzki's MediaMath was also ahead of its time developing tools to demystify how digital ad dollars were being spent. MediaMath's supply chain optimization assets could become the backbone of FxM's "SCF+" supply chain financing product, the adtech industry sources suggested. Zawadzki is also a general partner at the venture capital firm AperiamVentures, which has invested in dozens of adtech startups.

Persons: Joe Zawadzki, MediaMath, Zawadzki, Joe, Zawadzki's, —, Neil Nguyen, MGI, hadn't Organizations: IBM, Bain Capital, Google, Media, Games Locations: MediaMath, Delaware, —, AperiamVentures

☆ Quiet layoffs are creeping back into the adtech industry
▼ + stars: | 2023-07-20 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Adtech layoffs have continued into this summer — including at some companies that already made cuts. Ezoic, MiQ, Outbrain, and Brightcove are among the adtech companies with recent layoffs. For some adtech companies, the huge wave of layoffs that struck in 2022 and at the turn of this year wasn't the last, amid prolonged economic uncertainty and a tepid ad market. To be sure, the layoff phenomenon isn't hitting all adtech companies, and many that made cutbacks — including those listed above — are aggressively shifting priorities and have open roles listed on their websites. Adweek recently reported a marked slowdown in adtech job openings in 2023, citing recruiters and industry insiders.

Persons: Dwayne Lafleur, Lafleur, Outbrain, Calcalist, Brightcove, —, Marc DeBevoise, MiQ, MediaMath, There's, Sasha Auzins, Brian Wieser, Adweek, Lee Walker Organizations: Meta, Microsoft, Yahoo, LinkedIn, Expand Locations: Germany

☆ Former adtech unicorn MediaMath nearly saved itself from bankruptcy. Then its last hope vanished.
▼ + stars: | 2023-07-06 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +15 min

The adtech company held panel sessions and meetings at the "MediaMath Penthouse." But behind the scenes, MediaMath CEO Neil Nguyen had barely been sleeping, according to three people familiar with the matter. "We collectively believed as a company, board, and advisors that we had a deal in hand," the statement continued. When advertisers or agencies buy ads through a platform like MediaMath, the adtech company must pay publishers immediately for their ad space. But the adtech company must wait — often 90 days or more — to be paid by the advertiser or agency.

Persons: MediaMath, Goldman Sachs, MediaMath execs, Neil Nguyen, Nguyen, Olivier Anrigo, Xandr, Joe Zawadzki, Ernest Hemingway, Searchlight wasn't, Neil, Houlihan Lokey, Zeta, Viant, Chris Vanderhook, Tim Vanderhook, Frederick M, Brown, MGI, Lionel Hahn, Remco Westermann, Gary Hershorn, MGI's, Westermann, they'll, Zawadzki, he'd Organizations: Cannes Lions, Cannes, Goldman, Searchlight Capital, Carlton Hotel, Google, IBM, Bain Capital —, Aperiam, Searchlight, Silicon, Zeta Global, Media, Games Invest, Verve, MGI's Verve Group, Getty, Verve Group, Trade, World Trade, Trade Center Locations: France, Cannes, hobnobbing, Delaware, Japan, Manhattan, New York City, MediaMath, AperiamVentures

☆ The digital-ad industry is spending the 4th of July holiday scrambling to recover funds lost from MediaMath's shocking bankruptcy
▼ + stars: | 2023-07-03 | by ( Ryan Joe | Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

One adtech executive believes MediaMath's bankruptcy is a sign of more pain to come. MediaMath's filing for Chapter 11 bankruptcy protection has sent shock waves throughout the digital-ad industry. Now MediaMath's creditors, who are cumulatively owed more than $100 million, are scrambling to figure out their next moves. It's likely that the unsecured creditors owed money by MediaMath would receive just pennies on the dollar once the bankruptcy proceedings are resolved. Bannister said Raptive was in the process of seeing how much money MediaMath owed it.

Persons: MediaMath, SSPs, Goldman Sachs, PubMatic, Ana Milicevic, Milicevic, It's, Paul Bannister, Bannister, Raptive, Scott Messer, he's, they're, Brian O'Kelley Organizations: MediaMath's, MediaMath, Fuel, Sparrow Advisers, Messer Media, YouTube, ANA Locations: MediaMath, there's

☆ Adtech company MediaMath has hired bankers to explore a possible sale
▼ + stars: | 2023-04-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +2 min

MediaMath has appointed investment bank Houlihan Lokey to explore its strategic options. Amid a period of major upheaval, MediaMath has been pursuing a sale since 2020. Adtech company MediaMath has appointed the investment bank Houlihan Lokey to explore its strategic options, which could include a debt restructuring or a sale, according to two people familiar with the matter. It's the third investment bank MediaMath has appointed in three years, amid a period of major upheaval for the company. While MediaMath held serious talks with four companies between 2020 and 2022, including Amazon and the publicly traded adtech firm Tremor, a sale didn't materialize.

☆ MediaMath seemed destined for a $1B fairy-tale exit. Instead, most early investors got nothing.
▼ + stars: | 2023-03-01 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +19 min

At its Halloween party in 2015, the adtech startup MediaMath seemed on the brink of greatness. The machine-learning revolution that took over the financial industry was finally happening in marketing, and many industry insiders considered MediaMath to be the hottest adtech company of the time. "We never came close to consummating such a deal with MediaMath nor entertained the purported valuation," said a representative for Singtel. The Trade Desk, the most comparable independent DSP company to MediaMath, was riding high after its 2016 initial public offering. The quasi-equity agreement was structured to protect Searchlight if MediaMath didn't perform to certain quotas or if things went south financially.

☆ Mark Zuckerberg is turning Facebook into Instagram as part of his self-declared “year of efficiency.”
▼ + stars: | 2023-03-01 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +4 min

He chatted with a woman who was locked out of her Apple account minutes after her iPhone was stolen. CEO Mark Zuckerberg is structurally changing Facebook to mimic Instagram. The restructuring — which will likely include layoffs, as Insider reported — is part of Zuck's planned "year of efficiency." 8. iPhone users could soon send iMessages through PCs. These are the best MagSafe battery packs for iPhone users.

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