Analysts generally say that for consumers in China today, daily essentials, rather than discretionary goods, are in. Top picks Both are on Jefferies' top picks list for the China consumer in 2024. In addition to being a staple at business dinners in China, Moutai has tried to branch out with co-branding in chocolate, ice cream and coffee. But the company said it expected the Chinese market to "to return to mid single-digit growth" in coming periods. The firm analyzed 80 publicly-listed consumer companies with a majority of revenue from mainland China.

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Persons: China haven't, Jefferies, they'd, Alibaba, Moutai, Gamble, It's, North America —, Andy, McKinsey's Daniel Zipser, — CNBC's Michael Bloom Organizations: OC, C, Nestle, PepsiCo, Procter, Foods, China, Pacific Sun Advisors, McKinsey Locations: China, Shanghai, Hong Kong, U.S, Wednesday's, Shenzhen, Friday's, China —, North America, Asia