DIRS.INFO top alerts submit data jurnalism about API
login
Top related persons:
Gen - 2 Alpha - 2 she's - 2 Yuriy Boykiv - 1 we'll - 1 McCrindle - 1 Boykiv - 1 Zers - 1
Top related locs:
skincare Coral Springs , Florida serums British Salt Lake City Sephora New York City
Top related orgs:
Alpha - 2 Service - 1 Business - 1 — Business - 1 Gen Alpha - 1 Wunderman Thompson Commerce - 1 Gen - 1 tweens - 1

Search resuls for: "McCrindle"


3 mentions found


☆ Wasteful consumerism has a new worst enemy: Gen Alpha tweens
  + stars: | 2024-09-03 | by ( Lindsay Dodgson | ) www.businessinsider.com   time to read: +7 min
Some Gen Alpha kids are taking a stand against buying too much stuff — and dragging their parents along for the ride. AdvertisementA 2024 survey of 1,000 Gen Alpha parents found that 63% of their kids care about sustainability. While Zoomers and millennials prefer to shop online, Gen Alpha specifically likes shopping in-store. Som Gen Alpha kids are "minimalists." Overall, Delisle doesn't think it's likely that every Gen Alpha child is above consumerism.
Persons: Yuriy Boykiv, we'll, Gen, McCrindle, Boykiv, Zers, Gen Alpha, Alpha, Wunderman Thompson, Alphas, Julie, she's, aren't, Laura Ascher, Alpha's, Stephen Yalof, David Delisle, Helenor Gilmour, Gilmour, Delisle, spender Organizations: Service, Alpha, Business, — Business, Gen Alpha, Wunderman Thompson Commerce, Gen, tweens, Stanley, Brain Locations: skincare
☆ Barbie who? Gen Alpha kids 'obsessed' with skin care could fuel holiday spending
  + stars: | 2023-11-09 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com   time to read: +9 min
Instead, something unexpected made it to the top of the list this year: skin care. During the crucial holiday shopping season this year, Gen Alpha's fascination with skin care is expected to fuel a boon in sales. Beauty – two brands that have used TikTok to win over young consumers – also said they expect sizable sales this holiday from parents looking for gifts for their Gen Alpha kids. She said her daughter's interest in skin care is "great," and better than playing around with makeup. He coined the term Gen Alpha and is considered a leading expert on the generation.
Persons: Melissa Fuentes, Tatiana, Fuentes, …, Gen, Ulta, Monica Arnaudo, Melissa Repko, –, We've, Shai Eisenman, Bubble's, Tarang Amin, It's, Amin, Piper Sandler, That's, Rick Aaron, Allie, Katie, Aaron, Rick Aaron's, it's, Marley, Rose, me Marley, she'll, Karla Joseph, skincare, Karla Joseph She, Joseph, she's, Amy Wechsler, Wechsler, Johnson, Jodi Gralnick, CNBC Wechsler, Alpha, Mark McCrindle Organizations: CNBC, YouTube, America's, Alpha, Walmart Locations: Coral Springs , Florida, serums, British, Salt Lake City, Sephora, New York City
☆ Meet Gen Zalpha, the powerful combo generation of teens and 20-somethings who are about to have major spending power
  + stars: | 2023-02-27 | by ( Avery Hartmans | ) www.businessinsider.com   time to read: +4 min
Generation Zalpha is a major target for marketers due to its talent and its spending power. The internet-native Zalpha generation is a prime target for brands for another reason: its potential spending power. Patrick, the Claire's CMO, recently told AdAge that Gen Alpha is like Gen Z "on steroids." While Gen Z is often described as having grown up online, Gen Alpha was born online. Experts therefore predict Gen Alpha will be more impatient than previous generations, because they'll expect their needs to be met instantaneously.
0 next >>
Total: 3