That's how many iPhones the company has released each year since 2020, and in September, it released the iPhone 16, the iPhone 16 Plus, the iPhone 16 Pro and the iPhone 16 Pro Max.
Apple introduced the four-phone lineup because historically the company's iPhone sales have seen the strongest growth when it expanded the lineup.
The company doesn't give sales figures for its individual products, and overall iPhone sales for fiscal 2024 came in at $201.18 billion.
Every year since 2020, one of the new iPhone models has lagged its siblings in sales.
At $899 in the U.S., it's more expensive than the baseline iPhone 16 but cheaper than the iPhone 16 Pro and Pro Max, which have better screens.
Persons:
Steve Jobs, Jobs, Max, Apple, Pro Max, it's, They're, DSCC, Ross Young
Organizations:
Apple, Jobs, Pro, Consumer Intelligence Research Partners
Locations:
U.S