They are typically traded on private social media groups between fake review brokers and businesses willing to pay. Fake reviews are found across a wide range of industries, from e-commerce, lodging and restaurants, to services such as home repairs, medical care and piano lessons. Some already employ algorithms and investigative teams to detect and take down fake reviews but are giving users some flexibility to use AI. The FTC’s rule banning fake reviews, which took effect in October, allows the agency to fine businesses and individuals who engage in the practice. Tech companies, including Amazon, Yelp and Google, have sued fake review brokers they accuse of peddling counterfeit reviews on their sites.

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Persons: OpenAI’s, It’s, ”, Maury Blackman, DoubleVerify, Max Spero, Spero, Yelp, Fraudsters, Kay Dean, Sherry, Booking.com, “, Balázs Kovács Organizations: Transparency Company, Federal Trade Commission, FTC, Pangram Labs, Amazon, Michigan State University, Coalition, Tech, Google, Fake, Associated Press Locations: U.S, Yale