EMARKETER expects streaming advertising to reach half of linear-TV advertising's size in 2024 and approach parity with it in 2027. The industry consensus is that streaming ad loads won't become a throwback to cable, though — at least not anytime soon. Makers of streaming video ads are also becoming more ambitious. Advertisement"As a consumer, I'm seeing more of them," Jessica Brown, a managing director of digital investment at GroupM, said of interactive streaming ads. Fubo said such ads made people 47% more likely to purchase something compared with standard video ads.

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Persons: Max —, execs, Jonathan Miller, Miller, Netflix's, Mike Tyson, Jake Paul, Ryan Fitzpatrick, Charissa Thompson, Tony Gonzalez, Slaven Vlasic, JB Perrette, —, aren't, Maureen Bosetti, It's, — they'll, Jessica Brown, We're, Max, Fubo, Krishan Bhatia Organizations: Entertainment, Netflix, Disney, Nielsen, YouTube, Integrated Media Co, NFL, WWE, Amazon, Warner Bros . Discovery, Warner Bros . Locations: Hollywood, GroupM