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Top related persons:
Matthew Wilder's - 2 TikTok - 1 ByteDance - 1 Justine Skye - 1 Lil Donald - 1 Fleetwood - 1 Jonny Kaps - 1 we've - 1
Top related locs:
Indonesia Brazil
Top related orgs:
Business - 1 TikTok's - 1 Philly - 1 Philly Goats - 1 Spotify - 1

Search resuls for: "Matthew Wilder's"


4 mentions found


☆ These innovative music marketers built agencies that use social media to boost artists and songs
  + stars: | 2024-02-28 | by ( Dan Whateley | Shriya Bhattacharya | ) www.businessinsider.com   time to read: +1 min
Social apps like TikTok and Instagram have become increasingly important in music marketing. Business Insider is highlighting 13 marketing firms that are creatively promoting songs on social. It's no secret that social media has become a major part of the artist and song promotion playbook. TikTok, in particular, has revolutionized how users discover not just new songs and artists but old ones too. Decades-old tracks like Matthew Wilder's "Break My Stride" have experienced a resurgence after trending on social media.
Persons: Matthew Wilder's Organizations: Business
☆ TikTok is quietly testing 'Hot 50' and 'Viral' song charts in its app as it pushes deeper into the music business
  + stars: | 2023-07-07 | by ( Dan Whateley | ) www.businessinsider.com   time to read: +3 min
TikTok has begun testing showing "Hot 50" and "Viral" charts to some users. TikTok's parent ByteDance announced a new "TikTok Music" streaming app in two markets this week. TikTok is testing a new feature that shows "Hot 50" and "Viral" music charts to a small subset of users, a spokesperson confirmed to Insider. Hot 50" track on July 6, 2023 was "Get Off The Wall" by Philly Goats. TikTok's music charts may never expand beyond its current limited test, the spokesperson said.
Persons: TikTok, ByteDance, Justine Skye, Lil Donald, Fleetwood, Matthew Wilder's, Jonny Kaps, we've Organizations: TikTok's, Philly, Philly Goats, Spotify Locations: Indonesia, Brazil
☆ TikTok is quietly moving in on record labels' territory and insiders say its ambitions could end up 'pissing off' music partners
  + stars: | 2023-05-15 | by ( Dan Whateley | ) www.businessinsider.com   time to read: +12 min
Its music ambitions could ruffle feathers at record labels and publishers — unless it pays out. TikTok's app regularly sparks trends that help songs go viral, making it a favorite of marketers at major labels and independents. TikTok works closely with record labels and artists on promotional efforts like livestreamed concerts, in-person performances, and private listening parties with TikTok stars. Spotify has maintained a tenuous relationship with the labels over the years as it's sought to balance profit margins while splitting revenue with artists, labels, and publishers. Still, even as record labels and publishers push TikTok to pay more to music rights holders, they're investing more in the app.
☆ How TikTok is trying to become the music industry's everything app, even if it risks 'pissing off' record labels
  + stars: | 2023-04-20 | by ( Dan Whateley | ) www.businessinsider.com   time to read: +11 min
Its music ambitions could ruffle feathers at record labels and publishers — unless it pays out. TikTok's app regularly sparks trends that help songs go viral, making it a favorite of marketers at major labels and independents. TikTok works closely with record labels and artists on promotional efforts like livestreamed concerts, in-person performances, and private listening parties with TikTok stars. Spotify has maintained a tenuous relationship with the labels over the years as it's sought to balance profit margins while splitting revenue with artists, labels, and publishers. Still, even as record labels and publishers push TikTok to pay more to music rights holders, they're investing more in the app.
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