Right now its roughly $5 billion-in-revenue ads business largely consists of search ads sold within the App Store.
We asked more than a dozen advertising industry insiders and former Apple advertising staffers to identify the most important executives building Apple's advertising business.
Teresi's ascent coincides with the explosive growth of Apple's ad business in recent years.
A former Yahoo and Quantcast staffer, Crawford first joined Apple in 2011 to work on global operations for iAd.
Lauren Fry - Apple TV+ ad salesApple hired Fry, a TV and video ad sales veteran, in February this year, The Information reported.