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☆ Twitter's new 'X' logo looks suspiciously like a generic Unicode symbol
▼ + stars: | 2023-07-24 | by ( Sonam Sheth | ) www.businessinsider.com time to read: +2 min

Twitter on Monday rolled out its new logo and brand: 𝕏.𝕏 is also a generic Unicode character known as "mathematical double-struck capital X." The new logo is also nearly identical to the lowercase "x" in the Monotype font "Special Alphabet 4." Twitter has a new logo thanks to a major rebrand that Elon Musk announced over the weekend: 𝕏. But the new branding looks suspiciously like a generic Unicode character known as "mathematical double-struck capital X" that was added to the Unicode in March 2001. The company's newly minted CEO, Linda Yaccarino, tweeted that Twitter — now called "X" — will "transform the global town square."

Persons: sy

☆ Meta already appears to hold the rights to 'X.' It could make Twitter's rebrand complicated.
▼ + stars: | 2023-07-24 | by ( Sonam Sheth | Sindhu Sundar | ) www.businessinsider.com time to read: +3 min

Mark Zuckerberg's Meta already appears to have a trademark for an "X" logo. Musk's new logo for "X" also resembles a Unicode character and a Monotype font. Twitter may have hit a snag while rolling out its new logo — it seems like Meta already holds the rights to it. Meta's "X" logo in its trademark filings looks different from the one Musk has put up on Twitter's website. Meta's "X" looks like two arrows with rounded ends pointing inwards — one white and one blue — while Twitter's "X" is a black and white angular rendition.

Persons: Mark Zuckerberg's Meta, Elon Musk, Zuckerberg's Meta, Matthew Scroggs, Josh Gerben, Meta, Gerben Organizations: Elon, Twitter, University College London, Monotype

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