Matthew Lieberman, CMO at PwC, shares his tips for marketing leaders on how to amplify creativity. Here are three ideas to help marketing leaders help creativity thrive. AdvertisementYou can then use marketing technology to design, monitor, and report on a data-driven campaign that will help amplify creativity's impact. Show the moneyAs the saying goes, follow the money, and a lot of money is going to marketing technology. It's why marketing leaders will always need to find, encourage, and amplify creativity in the people on their teams.

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Persons: Matthew Lieberman, — Organizations: PwC, Invest, Service, Tech