"Beast Games" was part of a celebrity-studded slate Amazon presented at its TV upfronts debut in May. Despite being a dominant spender on entertainment content, Prime Video has faced questions about its popularity with viewers. A second Amazon insider said producers were already talking about making a Fyre Fest-like documentary about "Beast Games." Advertisement"All you do is go through worst-case scenarios and work backwards from there," the second Amazon insider said. But Mike Hopkins, SVP of Prime Video and Amazon MGM Studios, is all over the situation, two Amazon insiders said.

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Persons: —, Jimmy Donaldson, it's, Jennifer Salke, Jimmy, Salke, Donaldson —, Donaldson, Dave Kotinsky, Burger, Donaldson's, Matthew Hiltzik, couldn't, Puck, Mike Hopkins Organizations: Service, YouTube's, Amazon, Amazon MGM Studios, Business, Beast, New York Times, Times, Prime, Ampere Analysis, Reuters Locations: New Jersey, Vegas