Victoria's Secret & Co. at the New York Stock Exchange, September 7, 2021.
Victoria's Secret shares plunged about 29% premarket on Thursday after the lingerie brand forecast weaker annual sales following a sluggish start to the year as shoppers in its key North America market switch to cheaper options.
It expects first-quarter net sales to decline in the mid-single-digit range, compared with analysts' expectation of a 2.5% fall.
Victoria's sports bras were priced between $45 and $88, while Lululemon's were between $29 and $78, their websites showed.
In 2024, Victoria's Secret plans to open about 15 new stores in North America, mostly in off-mall locations, despite slow demand, and close 35 stores mainly due to consolidation of co-located Victoria's Secret and PINK stores.
Persons:
Dana Telsey, Matthew Boss
Organizations:
New York Stock Exchange, Telsey Advisory
Locations:
North America