Mattel aims to make 80% of its games colorblind accessible by the end of the year, before raising that amount to 90% in 2025, the company announced Tuesday. Mattel said the move is part of an inclusivity effort and will target some of its most popular products, including Uno, Phase 10, Dos, Blokus and Tumblin' Monkeys games, according to a press release. Mobile versions of the card games will be updated with new symbols for colorblind identification, such as squares and triangles, according to the release. The new 'Beyond Colors' mobile decks are being led by Mattel163, Mattel's joint mobile game developer and publisher venture with NetEase . Mattel said it will donate colorblind accessible products to local YMCA summer camps to celebrate this milestone.

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Persons: Mattel, Mattel163, Games Ray Adler Organizations: Mattel, NetEase, Cleveland Clinic, Global, Games