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Top related persons:
Iain Thomas - 2 Sora - 2 Josh Campo - 2 Razorfish - 2 Matt Rebeiro - 2 Iris - 2 Rebeiro - 2 System1 - 2
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Service - 2 Olympics - 2 Google - 2 Business - 2 Sounds - 2 Washington State University - 2 of Hospitality Marketing - 2 Management - 2

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2 mentions found


☆ Marketers are living in an AI advertising minefield
  + stars: | 2024-08-12 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com   time to read: +7 min
This issue was on full display at the Olympics, where Google face-planted with an ad for its Gemini AI tool. "There seems to be this fundamental misunderstanding of what we should be using AI for," said Iain Thomas, who cowrote a book on AI, "What Makes Us Human?," and is a founder of Sounds Fun, an agency that helps marketers harness AI. To date, 575 companies have bought ads to market AI products in 2024, up from 186 in all of 2023. "In the same way, I wouldn't trumpet that my new product was designed in Photoshop, so why would I talk about how my product was designed using AI? One of the top-performing US ads of 2023 came from Adobe, which ran a spot featuring a girl using AI to create a birthday card.
Persons: Iain Thomas, Sora, Josh Campo, Razorfish, Matt Rebeiro, Iris, Rebeiro, System1, Dove, Microsoft's, chatbot —, Thomas, JLo Organizations: Service, Olympics, Google, Business, Sounds, Washington State University, of Hospitality Marketing, Management, Yahoo, Publicis Media, YouTube, Enterprises, Adobe, Cadbury Locations: MediaRadar
☆ AI's big marketing problem: People don't want to hear about it
  + stars: | 2024-08-12 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com   time to read: +7 min
Advertisers love talking about AI, but they face a big problem: consumers are suspicious of the tech and don't want to be bombarded with messaging about it. This issue was on full display at the Olympics, where Google face-planted with an ad for its Gemini AI tool. To date, 575 companies have bought ads to market AI products in 2024, up from 186 in all of 2023. "In the same way, I wouldn't trumpet that my new product was designed in Photoshop, so why would I talk about how my product was designed using AI? One of the top-performing US ads of 2023 came from Adobe, which ran a spot featuring a girl using AI to create a birthday card.
Persons: Iain Thomas, Sora, Josh Campo, Razorfish, Matt Rebeiro, Iris, Rebeiro, System1, Dove, Microsoft's, chatbot —, Thomas, JLo Organizations: Service, Olympics, Google, Business, Sounds, Washington State University, of Hospitality Marketing, Management, Yahoo, Publicis Media, YouTube, Enterprises, Adobe, Cadbury Locations: MediaRadar
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