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— - 1 LiveRamp - 1 Clark - 1 Habu - 1 Matt Kilmartin - 1 Scott Howe - 1 Howe - 1 Vihan Sharma - 1
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Service - 1 Business - 1 Danone - 1 Google - 1 Asics - 1 PepsiCo - 1 Wing Venture Capital - 1 Snowflake Ventures - 1

Search resuls for: "Matt Kilmartin"


2 mentions found


☆ LiveRamp says it will acquire data startup Habu in $200 million deal
  + stars: | 2024-01-17 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +3 min
Read previewPublic data company LiveRamp has agreed to acquire five-year-old startup Habu in a cash and stock deal valued at $200 million. LiveRamp CEO Scott Howe said the deal will help LiveRamp scale and grow partnerships with the cloud companies and platforms that Habu works with — like Google, Meta, and Disney. Habu will help LiveRamp expand its base of small and midsize clients. Habu's capabilities extend beyond marketing, and its clients use its technology to support applications around supply-chain data, healthcare data, and financial services data. Howe said these use cases could help LiveRamp expand its business beyond marketing to help companies manage data more broadly.
Persons: —, LiveRamp, Clark, Habu, Matt Kilmartin, Scott Howe, Howe, Vihan Sharma Organizations: Service, Business, Danone, Google, Asics, PepsiCo, Wing Venture Capital, Snowflake Ventures, Disney Locations: Kimberly
☆ Google will soon kill the cookie, and 2023 will be the year to show whether the technology invented to replace it can save the ad industry's revenue
  + stars: | 2022-12-22 | by ( Ryan Joe | ) www.businessinsider.com   time to read: +7 min
The loss of the cookie and other ways to identify people online has caused ad revenue to crater. "Too soon to say, but the platforms don't like it," said David Temkin, a Google executive who focuses on ads privacy. "Clean rooms we think are promising because they can respect user privacy," Temkin said. He notes that clean rooms can be slow and expensive. The prevalence of retail media already jumpstarted the need for clean rooms in 2022, said Scott Howe, CEO of LiveRamp, which provides clean rooms and identifiers.
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