Spencer Crandall is a country-music artist who got his start primarily on TikTok. Thanks to relentless posting, he's attracted a wide audience of fans to promote his tour. He's an independent artist, not signed to any record label or publishing deal. He said his relentless promotional strategy included posting three to five TikTok videos most days; posting daily on Facebook, Instagram, and Twitter; and maintaining a YouTube channel and a podcast. Through sheer force of will he's built large followings — more than 2.2 million on TikTok — and converted those audiences into fans.

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