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Top related persons:
We've - 1 Matt Barash - 1 Roland Caputo - 1 it's - 1 Meredith Kopit Levien - 1
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New York Times - 1 Times - 1 Google - 1 Exchange - 1

Search resuls for: "Matt Barash"


2 mentions found


☆ The New York Times quietly brought 'open programmatic' ads back to its app
  + stars: | 2023-10-13 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +2 min
The New York Times is juicing up its ad revenue by bringing so-called open programmatic advertising back to its mobile app. Open programmatic is a methodology that lets any advertiser buy digital ads in real-time. In 2019, the Times shut down open programmatic ads from its mobile app because it wanted to focus on growing subscriptions and because those ads reportedly slowed the app's load times. The Times kept programmatic ads on its website. However, it currently allows Google, Index Exchange, PubMatic, and Magnite among others to sell programmatic ads on its desktop website according to its ads.txt file, which lists the companies publishers allow to sell programmatic ads.
Persons: We've, Matt Barash, Roland Caputo, it's, Meredith Kopit Levien Organizations: New York Times, Times, Google, Exchange Locations: Americas
☆ Marketers Turn to Meme Accounts for Humor, News and Group Therapy
  + stars: | 2023-02-01 | by ( Patrick Coffee | Matt Barash | Senior Vice President Of The Americas | ) www.wsj.com   time to read: +7 min
Advertising meme account @digital_chadvertising had decidedly humble beginnings on its way to becoming a popular outlet for industry workers to voice their frustrations, connect with each other and share marketing news. @digital_chadvertising has since gained nearly 80,000 followers on Instagram while mocking everything from industry acronyms to Twitter’s recent advertiser exodus. That does not match the Instagram followings of the leading ad trade publications, but it tops those of large ad-agency networks and other industry accounts. Some prefer formats and platforms that don’t fit the strict definition of a meme but still use the meme world’s sardonic tone to target an industry niche. “The line is so thin between meme and work with my specific niche,” said @digital_chadvertising.
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