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Top related persons:
Mathieu Roche - 4 hasn't - 2 James Rosewell - 2 ID5 - 2 Roche - 2 Ciaran O'Kane - 1 WireCorp - 1 Sundar Pichai - 1
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FirstPartyCapital adtech LiveRamp Habu
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Business - 3 Google - 2 UK's - 2 Markets Authority - 2 CMA - 2 Movement - 2 Publishers - 2 Gmail - 1

Search resuls for: "Mathieu Roche"


5 mentions found


☆ Google is once again dictating the future of the online ad industry and all its rivals can do is brace for impact
  + stars: | 2024-04-24 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +7 min
When Google sneezes, the entire online advertising industry catches a cold. Google's announcement Tuesday that it would again delay its planned timeline for killing off third-party tracking cookies had long been anticipated by the digital advertising industry. Google has a 28% share of the online ad market, according to market research firm Emarketer (a sister company to BI). Regulators could step in to resolve the cookie chaosSome industry experts are hoping regulators will step in to untangle the mess. Amid the four years of confusion, chaos, and harumphing, there has been one consistent theme: When it comes to the future of online advertising, Google calls the shots.
Persons: Ciaran O'Kane, WireCorp, hasn't, Sundar Pichai, Stephen Lam, Mathieu Roche, James Rosewell, Google's, haven't, Pierre Devoize, Devoize Organizations: Google, Business, Gmail, Antitrust, US Department of Justice, European Commission, UK's, Markets Authority, CMA, Industry, IAB Tech, EU Google, Chrome, Movement Locations: FirstPartyCapital
☆ Check out the pitch deck that helped adtech identity company ID5 raise $20 million from investors including TransUnion and Martin Sorrell's S4S
  + stars: | 2024-04-09 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +4 min
Adtech company ID5 said Tuesday it had raised $20 million in Series B investment. The ID5 identifier has been deployed by more than 66,000 publishers, per the metadata company Sincera. ID5 has now raised just over $27 million in funding to date, though the company declined to disclose its post-money valuation. New investors in this round included the credit reporting and data agency TransUnion and advertising veteran Martin Sorrell's venture capital firm S4S Ventures. Check out key slides from the pitch deck that helped ID5 raise $20 million in Series B funding.
Persons: ID5, Mathieu Roche, Martin Sorrell's, Sorrell, Matt Spiegel, Spiegel, Matt, Roche Organizations: Business, Data Protection, Publishers, Trade, S4S Ventures, Progress Ventures, Seventure Partners, Capital Partners, Aperiam Ventures
☆ How LiveRamp's $200 million acquisition of Habu will kickstart the next wave of adtech industry M&A
  + stars: | 2024-01-24 | by ( Lara O'Reilly | Ryan Joe | Lauren Johnson | ) www.businessinsider.com   time to read: +5 min
Publicly listed data company LiveRamp's $200 million acquisition of data clean room provider Habu looks set to fire the starting pistol for a more buoyant year of adtech and martech M&A, experts have predicted. He noted that while ad teams aren't using these clean rooms en masse, many have activated them, which bodes well for the Habu acquisition. ID5's technology is deployed by the most online publishers of any identity service, according to Sincera , which measures which adtech companies are used across the industry. LiveRamp, also, could be an acquisition target, Salmon noted, as it builds out new data offerings like the clean rooms it will inherit from Habu. But not everyone is predicting the Habu acquisition will necessarily lead to an influx of M&A around cookieless adtech.
Persons: Conor McKenna, Luma's McKenna, Shailin Dhar, Dhar, Mathieu Roche, who've, InfoSum, Myles Younger, Dan Salmon, Wayne Blodwell, ID5, Roche, " Roche, Salmon, Elgin Thompson, hasn't, Thompson Organizations: Business, LUMA Partners, FIT Holdings, Companies, New, Research, Impact Media, Citizens JMP Securities, Walmart Locations: adtech, LiveRamp, Habu
☆ Google might have to delay its plan to kill tracking cookies until 2025, ad industry experts believe
  + stars: | 2023-11-09 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +6 min
There are growing rumblings within the ad industry that Google won't be able to get rid of third-party tracking cookies until 2025 at the earliest. It has since delayed that plan twice to give the ad industry more time to prepare, but has repeatedly said it's on track for a fourth-quarter, 2024 cookie expiry date. "It's a mess," said one ad industry executive speaking on condition of anonymity in order to talk freely about the process. The CMA's latest Privacy Sandbox update listed various concerns from various constituents about the proposals. Despite some skepticism that Google can hit its 2024 deadline, many in the ad industry just want to move past third-party cookies after almost four years in limbo.
Persons: James Rosewell, Rosewell, Achim Schlosser, there's, —, Paul Bannister, Bannister, Mathieu Roche Organizations: Google, UK's, Markets Authority, CMA, Movement, European netID Foundation, Publishers, Yahoo
☆ Google will soon kill the cookie, and 2023 will be the year to show whether the technology invented to replace it can save the ad industry's revenue
  + stars: | 2022-12-22 | by ( Ryan Joe | ) www.businessinsider.com   time to read: +7 min
The loss of the cookie and other ways to identify people online has caused ad revenue to crater. "Too soon to say, but the platforms don't like it," said David Temkin, a Google executive who focuses on ads privacy. "Clean rooms we think are promising because they can respect user privacy," Temkin said. He notes that clean rooms can be slow and expensive. The prevalence of retail media already jumpstarted the need for clean rooms in 2022, said Scott Howe, CEO of LiveRamp, which provides clean rooms and identifiers.
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