REUTERS/Stephanie Keith/File Photo Acquire Licensing RightsOct 5 (Reuters) - Online sales during the crucial U.S. holiday season are expected to rise 4.8% from a year earlier as retailers go all out to woo inflation-hit consumers with even bigger discounts and promotions, a report from Adobe Analytics showed on Thursday.
Adobe said the holiday season would see heavy discounts this year, especially in the toys, sporting goods and furniture categories, with markdowns peaking at 35%.
Last month, Mastercard's (MA.N)SpendingPulse report forecast a 6.7% rise in online sales during the holiday season.
Online discounts expected to be as high as 35% this holiday seasonWith Amazon.com (AMZN.O) hosting its second Prime Day sale in October, holiday shopping is expected to start as early as this month.
Shoppers, especially the younger ones, are more likely to use buy-now-pay-later services to stretch their budgets, according to the report.
Persons:
Stephanie Keith, Adobe, Savyata Mishra, Anil D'Silva
Organizations:
REUTERS, Adobe Analytics, Walmart, Adobe, Thomson
Locations:
New York City, U.S, Bengaluru