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☆ A candy-store owner explains how he's made over $2.5 million in sales from TikTok Shop
▼ + stars: | 2023-09-21 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

The @sosweetshopuk account had 800,000 followers by March 2022, when Robinson began using TikTok Shop, the platform's shopping feature that allows in-app purchases. He soon established a relationship with the TikTok Shop team, who have been helping him navigate the platform and boost sales. Robinson says the lifetime sales of SoSweet products on TikTok Shop are over $2.5 million (£2 million). On the right, a screenshot of what SoSweet's TikTok Shop page looks like. Maryam Malik/SoSweet/TikTokTo spread the firsthand knowledge he's gained, Robinson recently started his own TikTok Shop Partner agency, to consult for small businesses on how to get started on TikTok Shop and how to use it for sales.

Persons: George Robinson, SoSweet, Robinson, Gavin, Stacey, George Robinson Virality, TikTok, Sellers, —, Maryam Malik, he's Organizations: Facebook, Bloomberg, SoSweet, Merchants Locations: Devon, England, Newquay , Cornwall, TikTok

☆ How to sell on TikTok Shop
▼ + stars: | 2023-08-16 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

TikTok is investing heavily into e-commerce with its TikTok Shop program. TikTok is investing heavily into e-commerce with its TikTok Shop program, and it's offering perks to brands and creators who join. Read about what TikTok Shop can offer brands, according to an exec who spearheads the programTikTok / Maryam Malik / Lissette CalveiroHow to start a TikTok Shop as a sellerBrands can join TikTok Shop by applying on the platform's website. What TikTok Shop offers sellersAs TikTok worked to woo merchants, it began offering perks such as free shipping and discounts for new sellers. On TikTok Shop, creators earn money through affiliate commissions.

Persons: Read, Sellers, Maryam Malik, Lissette, TikTok, Adam Beswick, It's, they've Organizations: Center, Brands, Merchants Locations: Here's, Ecwid

☆ TikTok is offering creators $1,000 cash incentives and other rewards as it looks to bolster its e-commerce program
▼ + stars: | 2023-07-20 | by ( Dan Whateley | Marta Biino | ) www.businessinsider.com time to read: +7 min

TikTok is offering a slew of cash bonuses and rewards to creators that use its new shopping feature. The conversation centered around how to formalize the role of "TikTok Shop creator" as a new category of influencer, akin to a sports or food personality, Jayy said. "I'm thinking about marketing myself as a TikTok Shop creator," she said. In another instance, they were offered $1,000 in cash for generating at least $3,000 in Shop sales via a video. "Most of the people don't have the support or the knowledge to even be these TikTok Shop creators that TikTok wants them to be."

Persons: Sharon Jayy, Jayy, it's, TikTok, influencers, It's, Ross Hawthorne, Nadia Lynn Garcia, Maryam Malik, Lissette, Shayna Farnan, she's, Malik, Lauren Mabra, Mabra, Pinterest, Farnan Organizations: TikTok, Real Quick Media, Meta, Facebook, YouTube, Financial Times, TikTok Shop Locations: Culver City , California, China, London

☆ TikTok is luring creators into its Shop program with office visits, private chat groups, and cold hard cash
▼ + stars: | 2023-07-19 | by ( Dan Whateley | Marta Biino | ) www.businessinsider.com time to read: +7 min

The conversation centered around how to formalize the role of "TikTok Shop creator" as a new category of influencer, akin to a sports or food personality, Jayy said. "I'm thinking about marketing myself as a TikTok Shop creator," she said. In another instance, they were offered $1,000 in cash for generating at least $3,000 in Shop sales via a video. On the right, a screenshot of what a creator sees on the backend when using TikTok Shop as an affiliate. "Most of the people don't have the support or the knowledge to even be these TikTok Shop creators that TikTok wants them to be."

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