The sexism that has prevented girls from competing in sports has also prevented women from becoming youth coaches. In March, Nike launched Coaching HER in a partnership with the University of Minnesota's Tucker Center for Research on Girls & Women in Sport. Fry co-founded the Strong Girls program at the University of Kansas, where young girls are assigned a female college student as their mentor. She says this approach isn't only benefit to girls, but extends to youth athletes of all genders, and female coaches as well. Nike's 20,000 female coach goal Nike is one of the few major companies directly addressing this issue.

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Persons: John Donahoe, Mary Fry, Jen Welter, it's, Welter, Vanessa Garcia, Brito, Billie Jean King, Fry, Alison Oliver, … it'd, Kate Mcshane, Christina Collins, Collins, Bob Iger, Florida Governor Ron DeSantis, Donahoe, It's Organizations: Portland Press Herald, Nike, University of Kansas, Aspen Institute's, Olympic, University of Minnesota's, Center for Research, Girls, Sport, Aspen Institute, Tucker Center, Sports Foundation, Youth Sport, Women's Sports Foundation, Getty, Manhattanville College, Target, Disney, Bank of America, CNBC, Summit, Florida Governor Locations: Aspen, London, Hackney, Westchester County, Santa Barbara , California