And some conservative personalities are calling out the company's new video ad for being too "woke."
But that "exuberant modernism," particularly in the company's video ad, is being mocked by some people online.
AdvertisementJaguar's new video ad features models in colorful, modern clothing, and doesn't show any cars.
(Current Jaguar models left in their inventories will be sold as pre-owned, a company spokesperson previously told Business Insider.)
Jaguar's new brand strategy was created by its own in-house design team, not an external agency, according to the UK's Creative Review.
Persons:
Tesla's Elon, Tesla's Elon Musk, Gerry McGovern, Elon Musk, Musk, India's Tata, Ian Miles Cheong, Nick Freitas, Bud Light, Bud, Kevin Dahlstrom, it's, Martin Brundle, who's, they're
Organizations:
Jaguar, Rover, India's, India's Tata Motors, Conservative, Republican, Delegates
Locations:
Miami, EVs, Virginia