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☆ Suzanne Vranica — Advertising Editor at The Wall Street Journal
▼ + stars: | 2023-10-25 | by ( Suzanne Vranica | ) www.wsj.com time to read: +1 min

Suzanne VranicaSuzanne Vranica covers the advertising and marketing industries and is part of The Wall Street Journal’s media & marketing bureau in New York. During her long tenure on the beat, she’s covered the inner workings of Madison Avenue and companies such as WPP, Omnicom, and Publicis. Her stories often chronicle how advertising across all forms of media is being disrupted by technology and data. Suzanne helped launch CMO Today, a web vertical started by the Journal in 2014 that addresses the rapidly transforming marketing businesses and the role of marketing in the C-Suite. A New York native, Suzanne is a graduate of Iona College.

Persons: Suzanne Vranica Suzanne Vranica, she’s, Suzanne Organizations: WPP, Omnicom, Google, Iona College Locations: New York, Madison, Westchester County

☆ Isabella Simonetti — Reporter at The Wall Street Journal
▼ + stars: | 2023-10-24 | by ( Isabella Simonetti | ) www.wsj.com time to read: 1 min

Isabella SimonettiIsabella Simonetti is a reporter covering the business of television and streaming as part of The Wall Street Journal's media and marketing bureau in New York. She joined the Journal from the New York Times where she was the David Carr Fellow in Business Reporting. At the Times, Isabella covered breaking business and economics news and wrote a number of enterprise stories on topics ranging from media to personal finance. Previously, Isabella was a media reporter at the New York Observer. Isabella is originally from New York City and is a graduate of the University of Pennsylvania.

Persons: Isabella Simonetti Isabella Simonetti, David Carr, Isabella Organizations: New York Times, Times, New York Observer, University of Pennsylvania Locations: New York, New York City

☆ Alexandra Bruell — Reporter at The Wall Street Journal
▼ + stars: | 2023-09-28 | by ( Alexandra Bruell | ) www.wsj.com time to read: +1 min

Alexandra BruellAlexandra Bruell covers the news and magazine publishing industry and is part of The Wall Street Journal’s Media and Marketing Bureau in New York. Prior to taking on the publishing beat, Alexandra covered advertising for the Journal. Before joining the Journal in 2016, Alexandra worked as a reporter for Ad Age. There, she wrote about marketing and Madison Avenue, including a series of stories about allegations of kickbacks in the media-buying business. Earlier in her career, she covered the business of consumer marketing for a public relations trade publication.

Persons: Alexandra Bruell Alexandra Bruell, Alexandra Organizations: Journal’s Media, Marketing Bureau, Journal, Netflix, Ad, Madison, Tulane University Locations: New York, newsrooms, New York City

☆ Jeffrey A. Trachtenberg — Reporter at The Wall Street Journal
▼ + stars: | 2023-09-09 | by ( Jeffrey A. Trachtenberg | ) www.wsj.com time to read: +2 min

Jeffrey A. TrachtenbergJeffrey Trachtenberg covers the book industry and is part of the Journal’s Media and Marketing Bureau in New York. Other topics in Jeff’s coverage have included the popularity of political books, debates over “cancel culture” within publishing houses and other literary trends. Jeff co-authored a 2021 series on the succession drama at Scholastic, following the unexpected death of the children’s publisher’s longtime boss. Jeff has also covered the magazine industry for the Journal, chronicling how giants such as Condé Nast have sought to pivot from a focus on glossy print titles into online publishers. Previously, Jeff covered the retailing, consumer electronics and music industries for the Journal, reporting on such big retail chains as Federated Department Stores and Saks Fifth Avenue, and the music arms of Sony, Bertelsmann and Polygram.

Persons: Jeffrey A, Trachtenberg Jeffrey Trachtenberg, he’s, Barnes, Noble, Jimmy Carter, Philip Roth, J.K, Rowling, Jeff, Condé Nast, Barry, Meredith, Ralph Lauren, Jacqueline Bisset, Kirk Douglas, Lew Wasserman Organizations: Journal’s Media, Marketing Bureau, Scholastic, IAC, Better Homes, Gardens, Federated Department Stores, Saks Fifth, Sony, Bertelsmann, Polygram, Forbes, Franklin & Marshall College Locations: New York, Westchester, N.Y

☆ Keach Hagey — Reporter at The Wall Street Journal
▼ + stars: | 2023-08-17 | by ( Keach Hagey | ) www.wsj.com time to read: +1 min

Keach HageyKeach Hagey is a reporter at The Wall Street Journal’s Media and Marketing Bureau in New York, where she focuses on the intersection of media and technology. Her investigation into the inner workings of Google’s advertising-technology business won recognition from the Society for Advancing Business Editing and Writing (Sabew). Previously, she covered the television industry for the Journal, reporting on large media companies such as 21st Century Fox, Time Warner and Viacom. She led a team that won a Sabew award for coverage of the power struggle inside Viacom. Before joining the Journal, Keach covered media for Politico, the National in Abu Dhabi, CBS News and the Village Voice.

Persons: Keach, George Polk, Gerald Loeb, “, Sumner, ” Organizations: Journal’s Media, Marketing Bureau, Facebook, Google, George, George Polk Award, Business, Beat, Society for, Century Fox, Time Warner, Viacom, CBS, HarperCollins, Politico, Village, Stanford University Locations: New York, Abu Dhabi, Irvington, N.Y

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