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Hillary Clinton - 2 Penn - 2 Stagwell - 2 Mark Penn - 1 Bill - 1 we're - 1 Penn didn't - 1 Ana Milicevic - 1
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Search resuls for: "Mark Penn's"


3 mentions found


☆ Mark Penn's Stagwell Group is on the hunt for adtech as the ad company continues its acquisition spree
  + stars: | 2024-04-23 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +5 min
Stagwell Group, the advertising agency holding group operated by Mark Penn, a former advisor to Bill and Hillary Clinton, is actively looking to buy adtech companies as it continues to grow through acquisitions. Penn's theory is that by bringing such adtech in-house, Stagwell can offer more self-service software to advertisers who want it while also shrinking those clients' ad prices and expanding its own margins. Challenger brand Stagwell is competing for bigger contractsPenn founded Stagwell Group in 2015 with $250 million in funding from investors, including former Microsoft Chief Executive Steve Ballmer. Stagwell recently made a near-$700-million bid for S4 Capital, another challenger ad company founded by longtime WPP CEO Martin Sorrell, The Wall Street Journal reported. Publicis Groupe has the biggest market capitalization of the largest holding companies, at $28.2 billion, while Stagwell is trading at around $1.6 billion.
Persons: Mark Penn, Bill, Hillary Clinton, Penn, we're, Stagwell, Penn didn't, Ana Milicevic, Milicevic, Brian Wieser, Wieser, Steve Ballmer, Sunny, GALE, Allison, Martin Sorrell, they're Organizations: Stagwell, Penn, Business, Google, Harris Poll, Next Partners, Sparrow, Madison, Challenger, Stagwell Group, Microsoft, MDC Partners, WPP, Publicis Groupe, Veritas, S4 Capital, Street Journal, S4, EMEA Locations: adtech, London
☆ Stagwell's Mark Penn explains why he's betting on AI, and what brands get wrong about supporting social issues
  + stars: | 2023-08-23 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
He said brands often botch supporting social issues because they lack a balanced worldview. Insider spoke with Penn about why he's betting on artificial intelligence, buying experiential marketing shops, and how brands should handle thorny social issues. Big brands like Bud Light and Target have been in the news after backlash for supporting social issues. How should brands handle supporting social issues? I don't think people are spending enough time or thinking about that as the fundamental change.
Persons: Mark Penn's Stagwell, —, Mark Penn's, Hillary Clinton, He's, Stagwell, Penn, Bud, We've, Johnny, latelys, — we'll Organizations: WPP, Publicis, Service, Democrat, Republican
☆ Ex-Clinton pollster promoting DeSantis as a way to defeat Trump is 'dangerous,' Democratic group warns
  + stars: | 2023-05-01 | by ( Nicole Gaudiano | ) www.businessinsider.com   time to read: +5 min
An ex-Clinton pollster boosted Ron DeSantis and dismissed Joe Biden as the way to defeat Donald Trump. Mark Penn's commentary is "significant" and "dangerous," on Democratic group, Third Way, warns. Ron DeSantis — and dismissal of President Joe Biden — as the way to defeat former President Donald Trump in 2024 is "significant" and "dangerous," one Democratic group warned on Monday. "There is nothing 'dangerous' in questioning whether Joe Biden can beat Donald Trump," he added. "If we do get to the Biden/Trump rematch, I will surely be writing 'How Joe Biden can beat Donald Trump,'" he wrote.
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