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☆ There's a gender gap among news influencers on social media, new Pew data shows
▼ + stars: | 2024-11-18 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

AdvertisementMen far outnumber women as news influencers on social media, per a new Pew Research Center study. That gender skew is showing up again in the latest platform for news: social media. That gender gap stands out for a few reasons:First, there's a much narrower gender divide (51% male and 46% female) among working US journalists, per a 2022 Pew survey. In Pew's analysis, there was a much smaller (and flipped) gender gap in the overall audience for news content on social media among young people. YouTube had the biggest gender gap, while TikTok's was minimalThe gender divide among news influencers was fairly consistent across all platforms in Pew's study.

Persons: Walter Cronkite, Edward R, Murrow, Mark Penn Pew, Izea, influencers, Donald Trump, JD Vance, Joe Rogan, Adin Ross, John Della Volpe, bro, Trump, Kamala Harris, Alex Cooper, Influencers, Nabela Noor, Chip Somodevilla, Harris, Howard Stern, Galen Stocking, TikTok's Organizations: Pew Research Center, Pew Research, Journalism, Pew, Harvard Kennedy School Institute of Politics, Democratic National Convention, Spotify, Apple, YouTube

☆ The CEO of Perplexity said the AI-powered search engine isn't trying to replace the news
▼ + stars: | 2024-10-23 | by ( Melia Russell | ) www.businessinsider.com time to read: +5 min

Perplexity CEO Aravind Srinivas addressed the lawsuits the company is facing from news publishers. At a WSJ conference appearance, Srinivas said Perplexity was previously in conversations with Dow Jones. "Let's talk about the elephant in the room," Aravind Srinivas, cofounder and CEO of Perplexity, opened his interview at Wall Street Journal's Tech Live conference. People are directly going to [The] New York Times, The Wall Street Journal," Srinivas said. So, for example, a user can ask Perplexity about a shoe company that has just gone public on Wall Street.

Persons: Aravind Srinivas, Srinivas, Perplexity, Dow Jones, —, Rupert Murdoch's Dow Jones, Mark Penn, Deepa Seetharaman, Anthropic, Claude, It's, OpenAI Organizations: Service, Tech, New York Post, Journalism, New York Times, Street, Microsoft Locations: New York

☆ Neither Trump nor Harris really gave us much detail about how they will fix the economy in the debate
▼ + stars: | 2024-09-11 | by ( Alice Tecotzky | ) www.businessinsider.com time to read: +5 min

Though the debate opened with a discussion about the economy, the conversation quickly devolved into platitudes, boasts, and personal jabs. Industry leaders told Business Insider that they hoped to hear the candidates discuss crypto guidelines, regulation, and key appointments on Tuesday night, but little was said about any of those topics. "What we really need is either a debate or a whole section of a debate devoted to economic issues," Tedeschi said. Tedeschi told Business Insider that we need clarity about Trump's proposed tariffs, which are the "most consequential and radical thing that he's proposed." Chris Larsen, the billionaire co-founder of blockchain payments company Ripple, told Business Insider that Harris was "spectacular."

Persons: —, Kamala Harris, Donald Trump sparred, Ernie Tedeschi, Tedeschi, Harris, Trump, Paul Donovan, Mark Penn, Clinton, Aaron Levie, Chris Larsen, Crypto, there's, Larsen, Bradley Tusk Organizations: Service, Industry, Business, Yale Budget Lab, UBS Global Wealth Management, New York Times, Federal, Federal Trade Commission, Others, Trump, Democratic, Tusk Venture Partners Locations: platitudes

☆ Brands are so scared of culture wars and controversy that it's ripping apart the media business
▼ + stars: | 2024-08-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +12 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Related storiesBut it wasn't until Trump's 2016 election that brand safety really entered the mainstream marketing vernacular — and the culture wars. In 2023, more than 21,400 jobs were cut in the US media industry, according to the employment agency Challenger, Gray & Christmas. But some industry experts think it's too late to put the "content adjacency" genie back in the bottle. AdvertisementThe result, Tobaccowala fears, is a further winnowing of the media industry where only the biggest platforms and individual content creators survive.

Persons: —, Elon Musk's, Donald Trump, Alex Marlow, Breitbart, Mark Penn, Tobaccowala, Tucker Carlson, Ingraham, Jessica Sibley, Taylor, Taylor Swift, Vittorio Zunino Celotto, Penn, it's, Richard Raddon, Ben Shapiro, Shapiro, Gregory Woodman, John Deere, Davidson, Kid, Bud, Bud Light, influencer Dylan Mulvaney, Gene J, Rob Kim Organizations: Service, Global Alliance, Responsible Media, Business, Breitbart News, News Corp, Groupe, Association for National, Companies, Giants, YouTube, Fox, Fox News, Facebook, Poets Department, Challenger, Getty, Penn, Publishers, The Daily, State of, US Department of State, Supply, Harley, Associated Press Locations: Ukraine, State of Texas, America

☆ Opinion | Why Josh Shapiro Would Make Such a Difference for Kamala Harris
▼ + stars: | 2024-08-03 | by ( Mark Penn | ) www.nytimes.com time to read: +2 min

Vice President Kamala Harris has one overriding weakness as a candidate for president — she is perceived as being to the left of Joe Biden. Ms. Harris has criticized U.S. Immigration and Customs Enforcement, supported single-payer health care and even praised the “defund the police” movement. Josh Shapiro of Pennsylvania as her running mate. Mr. Shapiro, who is unpopular with many progressives over energy policy, school choice and other issues, would send a signal that Ms. Harris is not captive to the left and that she puts experience ahead of ideology. But the elections of Mr. Obama and now the surge of Ms. Harris suggest that America is a lot more focused on party unity and stopping Donald Trump than on race and religion.

Persons: Kamala Harris, —, Joe Biden, Harris, Mr, Biden, Barack Obama, Bill Clinton, Josh Shapiro, Shapiro, Nikki Haley, Obama, Donald Trump, Joe Lieberman, Al Gore Organizations: Immigration, Customs, Electoral College, Pennsylvania, today’s Democratic Party, Jewish, Democratic Locations: America

☆ 'He must bow out': the media reacts to Biden's historically bad debate performance
▼ + stars: | 2024-06-28 | by ( Joshua Zitser | ) www.businessinsider.com time to read: +6 min

Read previewPresident Joe Biden's historically bad debate performance on Thursday night was received so poorly that there's serious talk among America's commentariat that he could, or should, or needs to be replaced. AdvertisementLiz Peek, also writing for Fox News, described Biden's performance as shocking the nation and as "an astonishing disaster." It started with a devastating line: "The best that can be said of Joe Biden's stumbling debate performance was that it took place in June." Noah Smith, the American blogger, also offered a bleak assessment of the debate performance. AdvertisementAnd podcaster Joe Klein did not mince his words in his summary of Biden's debate performance.

Persons: —, Joe Biden's, Biden's, Brian Stelter, Biden, Thomas L, Friedman, Prez, Mark Penn, Joe, Liz Peek, Joe Biden, Stephen Collinson, KDAhZx2jyB, Molly Ball, Ball, Peggy Noonan, Ed Luce, pollster Nate Silver, what's, Noah Smith, Trump, Joe Klein Organizations: Service, Business, CNN, New York Times, The New York, Biden, Trump, Washington Post, Fox News Fox News, Fox News, CNN Politics, Street Locations: Afghanistan, Pakistan, Lisbon, York, Washington Post The Washington, ,

☆ Stagwell CEO Mark Penn says advertising against news is not bad for brands, and is good for journalism
▼ + stars: | 2024-06-25 | by ( Julia Hood | ) www.businessinsider.com time to read: 1 min

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☆ A return to the roots of presidential debates
▼ + stars: | 2024-06-24 | by ( Zachary B. Wolf | ) edition.cnn.com time to read: +10 min

CNN —CNN’s presidential debate will feel like something new for most Americans, but it is actually a return to the roots of presidential debates. J. David Ake/AFP/Getty Images Monica Moorehead, a presidential candidate from the Workers World Party, disrupts a presidential debate in Washington, DC, in 1996. Gerald Herbert/AP Barack Obama, right, and John McCain shake hands at the start of a presidential debate in 2008. Joseph Kaczmarek/AP Obama hugs his wife, Michelle, as Romney kisses his wife, Ann, after their third presidential debate in 2012. Ultimately, the commission was formed to create a nonpartisan framework for presidential debates – something that has been exported to other countries.

Persons: CNN —, Joe Biden, Donald Trump, Jake Tapper, Dana Bash, Sen, John F, Kennedy, Richard Nixon, Nixon, Howard K, Smith, Jimmy Carter, Gerald Ford, Carter, Jerry Mosey, Betty, David Hume Kennerly, John B, Ronald Reagan, Anderson, AP Carter, Reagan, Walter Mondale, George H.W, Bush, Michael Dukakis, Dennis Cook, Ross Perot, Bill Clinton, Clinton, Ron Edmonds, AP Clinton, Bob Dole, J, David Ake, Monica Moorehead, Joe Marquette, Mark Penn, Lorenzo Alvarez, Angelica, George W, Al Gore, Joe Raedle, Jim Lehrer, Gore, John Kerry, Gerald Herbert, Barack Obama, John McCain, Charles Dharapak, Obama, Mary Jackson's, Mitt Romney, Joseph Kaczmarek, Michelle, Romney, Ann, David Goldman, Hillary Clinton, Patrick Semansky, Salwan Georges, Biden, Chip Somodevilla, Alan Schroeder, ” Kennedy, Schroeder, “, Ford, John Anderson, sidestep, Trump, ” Schroeder, Abraham Lincoln, Stephen Douglas, Douglas, Read, haven’t, “ They’re, ” Organizations: CNN, Commission, CNN’s Atlanta, CBS, Getty, State University of New, Ford, Anderson, Cleveland Convention Center, AP, Music, Bettmann, Bushnell, Theater, Workers World Party, AP Workers, Hofstra University, AP Trump, Washington Post, Trump, Northeastern University, House, Republican, Republican National Convention, Biden, Lincoln, White, Illinois Senate, ABC News Locations: Los Angeles, New York, State University of New York, Albany, Cleveland, Hartford , Connecticut, Washington , DC, San Diego, El Paso , Texas, Hempstead , New York, Detroit, Soviet Union, Eastern Europe, Lincoln, Illinois

☆ Brands aren't hurt by advertising on hard news, a new report finds
▼ + stars: | 2024-05-15 | by ( Leila Jordan | ) www.businessinsider.com time to read: +6 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. A new report, "The Future of News: Ad Adjacency Study," challenges this conventional wisdom and indicates the focus on brand safety in news advertising might be misguided. The report also sought to measure how large an audience advertisers might be missing out on by advertising alongside only certain topics. "Brand safety — or at least when it comes to news advertising — really doesn't promote desirable social goals because it defunds the ability to report news." Penn told BI he was hopeful the report would help create a more productive relationship between media publishers and advertisers.

Persons: —, Mark Penn, Stagwell, Axel Springer, Donald Trump, Joe Biden, Penn, Gen, Biden, Trump, Maggie Milnamow Organizations: Service, Business, Politico, The New York Times, Street Journal, Washington, Harvard, Harris, Republicans

☆ Opinion | Biden Is Doing It All Wrong
▼ + stars: | 2024-05-12 | by ( Mark Penn | ) www.nytimes.com time to read: +2 min

I’ve spent decades looking at the behavior of swing voters and how candidates appeal to them, including for Bill Clinton’s re-election campaign in 1996. People usually assume that turning out so-called base voters in an election matters most, since swing voters are fewer in number. And it’s true that in today’s polarized environment, Mr. Biden and Mr. Trump each has about 40 percent of the country in their bases already and nothing will change those people’s minds. Take Michigan, a battleground state where Mr. Trump has led Mr. Biden by as many as three percentage points in the last month. Or Mr. Biden could switch just 125,000 swing voters and win.

Persons: Biden, I’ve, Bill Clinton’s, Trump, Clinton, George W, Bush, Barack Obama, — Locations: Israel, America

☆ Mark Penn's Stagwell Group is on the hunt for adtech as the ad company continues its acquisition spree
▼ + stars: | 2024-04-23 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Stagwell Group, the advertising agency holding group operated by Mark Penn, a former advisor to Bill and Hillary Clinton, is actively looking to buy adtech companies as it continues to grow through acquisitions. Penn's theory is that by bringing such adtech in-house, Stagwell can offer more self-service software to advertisers who want it while also shrinking those clients' ad prices and expanding its own margins. Challenger brand Stagwell is competing for bigger contractsPenn founded Stagwell Group in 2015 with $250 million in funding from investors, including former Microsoft Chief Executive Steve Ballmer. Stagwell recently made a near-$700-million bid for S4 Capital, another challenger ad company founded by longtime WPP CEO Martin Sorrell, The Wall Street Journal reported. Publicis Groupe has the biggest market capitalization of the largest holding companies, at $28.2 billion, while Stagwell is trading at around $1.6 billion.

Persons: Mark Penn, Bill, Hillary Clinton, Penn, we're, Stagwell, Penn didn't, Ana Milicevic, Milicevic, Brian Wieser, Wieser, Steve Ballmer, Sunny, GALE, Allison, Martin Sorrell, they're Organizations: Stagwell, Penn, Business, Google, Harris Poll, Next Partners, Sparrow, Madison, Challenger, Stagwell Group, Microsoft, MDC Partners, WPP, Publicis Groupe, Veritas, S4 Capital, Street Journal, S4, EMEA Locations: adtech, London

☆ Joe Manchin could upend Biden’s reelection campaign – and blow up No Labels along the way
▼ + stars: | 2024-01-28 | by ( Edward-Isaac Dovere | ) edition.cnn.com time to read: +13 min

Some around Biden agree Manchin may have a point in how to make the pitch. As Biden tries to assert the success of his presidency, Manchin says he shaped “everything” in the president’s agenda. “It’s been far less organized than he expected it to be” and “he doesn’t see a plan coming together,” a person familiar with Hogan’s thinking told CNN. “No matter what side of the fence you might be on, where you are for philosophically, we learned to navigate that,” he told CNN. Several anti-Trump Republicans who listened to Manchin’s speech told CNN they were happy to hear him.

Persons: CNN — Sen, Joe Manchin, Privately, Joe Biden, Donald Trump, Manchin, there’s, Vermont Sen, Bernie Sanders, Biden, Sanders, hadn’t, ” Manchin, ”, Trump, “ He’s, Larry Hogan, –, “ It’s, “, hasn’t, Connecticut Sen, Joe Lieberman, Pat McCrory, Mark Penn, Nancy Jacobson, Ryan Clancy, Chris Christie, Heather Bresch, Bresch, Tom Reed, ” Reed, Bernie Sanders Manchin’s, codifying Roe, Wade, Roe, Machin, Saint Anselm Organizations: CNN, West Virginia Democrat, Biden, Trump, Democratic, Trump Republicans, Senate, White House, Washington, Democrat, Republican, North Carolina Gov, White, Representatives, Justice Department, New, New York Rep, Manchin, Saint Anselm College Locations: New Hampshire, South Carolina, Georgia, Vermont, Maryland, Dallas, Connecticut, North Dakota , New York , Florida , Texas, Hawaii, New Jersey, Manchin’s New Hampshire, Texas, Manchester, Washington, Saint, Unfazed

☆ The Case for the Supreme Court to Overturn Chevron Deference
▼ + stars: | 2024-01-16 | by ( The Editorial Board | ) www.wsj.com time to read: 1 min

Journal Editorial Report: Paul Gigot interviews pollster Mark Penn. Images: AP/Zuma Press Composite: Mark KellyThe Supreme Court has been trying to restore the proper constitutional balance of power, and its next opportunity comes Wednesday when it hears two cases challenging its own landmark Chevron doctrine (Loper Bright Enterprises, Inc., v. Raimondo and Relentless, Inc. v. Dept. In 1984 in Chevron v. NRDC, the Justices ruled that courts should defer to administrative agencies’ interpretation of laws when the statutory text is silent or ambiguous. In practice this has become a license for Congress to write vague laws that delegate legislative power to administrative agencies. Over the last 40 years the federal register of regulations has grown by tens of thousands of pages.

Persons: Paul Gigot, pollster Mark Penn, Mark Kelly, Raimondo Organizations: Zuma, Bright Enterprises, Inc Locations: Chevron v

☆ Stagwell's Mark Penn says companies should use AI to connect holistically with consumers
▼ + stars: | 2024-01-11 | by ( Julia Hood | ) www.businessinsider.com time to read: +6 min

BI spoke to Stagwell CEO, Mark Penn, in December about the potential of AI, its applications at Stagwell, and why b-to-c companies need to focus use AI to connect with customers. Unlike the metaverse or some other trends, the power of AI, what it can do, and what companies need to do to harness it is real. If you look at advertising itself and what it takes to really generate tier-one [premium] content, I always say AI is having an entire group of C students. Say you're an office supply company. I don't think companies put as much time into that.

Persons: —, Mark Penn, PRophet, there's, you'll Organizations: Service, CES, Locaria, Stagwell, Business, Google

BALTIMORE (AP) — A federal appeals court on Tuesday struck down Maryland’s handgun licensing law, finding that its requirements, which include submitting fingerprints for a background check and taking a four-hour firearms safety course, are unconstitutionally restrictive. Circuit Court of Appeals in Richmond said they considered the case in light of a U.S. Supreme Court decision last year that “effected a sea change in Second Amendment law.”The underlying lawsuit was filed in 2016 as a challenge to a Maryland law requiring people to obtain a special license before purchasing a handgun. Even though Maryland’s law doesn’t prohibit people from “owning handguns at some time in the future, it still prohibits them from owning handguns now,” Richardson wrote. Pennack said the 2013 law made obtaining a handgun an overly expensive and arduous process. Before that law passed, he said, people had to complete a more limited training and pass a background check, among other requirements.

Persons: “, Wes Moore, ”, ” Moore, Judge Julius Richardson, Richardson, G, Steven Agee, ” Richardson, doesn’t, Judge Barbara Milano Keenan, misapplied, Keenan, ” Agee, —, Mark Pennack, he’s, Tuesday’s, Pennack Organizations: BALTIMORE, —, U.S, Circuit, Supreme, Sandy Hook Elementary, Maryland . Maryland Gov, Republican, Democrat Locations: Richmond, Maryland

☆ Why sports marketing is a growth area, according to Stagwell’s Mark Penn
▼ + stars: | 2023-10-06 | by ( Tania Bryer | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWhy sports marketing is a growth area, according to Stagwell’s Mark PennThe U.S.-based global marketing network, Stagwell, took over the beach at Cannes Lions 2023. CNBC’s Tania Bryer visits Stagwell’s Sport Beach to talk to the company’s chairman and CEO, Mark Penn.

Persons: Mark Penn, CNBC’s Tania Bryer Organizations: Cannes Lions Locations: U.S, Stagwell’s

☆ Stagwell's Mark Penn explains why he's betting on AI, and what brands get wrong about supporting social issues
▼ + stars: | 2023-08-23 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

He said brands often botch supporting social issues because they lack a balanced worldview. Insider spoke with Penn about why he's betting on artificial intelligence, buying experiential marketing shops, and how brands should handle thorny social issues. Big brands like Bud Light and Target have been in the news after backlash for supporting social issues. How should brands handle supporting social issues? I don't think people are spending enough time or thinking about that as the fundamental change.

Persons: Mark Penn's Stagwell, —, Mark Penn's, Hillary Clinton, He's, Stagwell, Penn, Bud, We've, Johnny, latelys, — we'll Organizations: WPP, Publicis, Service, Democrat, Republican

☆ Ex-Clinton pollster promoting DeSantis as a way to defeat Trump is 'dangerous,' Democratic group warns
▼ + stars: | 2023-05-01 | by ( Nicole Gaudiano | ) www.businessinsider.com time to read: +5 min

An ex-Clinton pollster boosted Ron DeSantis and dismissed Joe Biden as the way to defeat Donald Trump. Mark Penn's commentary is "significant" and "dangerous," on Democratic group, Third Way, warns. Ron DeSantis — and dismissal of President Joe Biden — as the way to defeat former President Donald Trump in 2024 is "significant" and "dangerous," one Democratic group warned on Monday. "There is nothing 'dangerous' in questioning whether Joe Biden can beat Donald Trump," he added. "If we do get to the Biden/Trump rematch, I will surely be writing 'How Joe Biden can beat Donald Trump,'" he wrote.

☆ Don’t Count Ron DeSantis Out
▼ + stars: | 2023-04-28 | by ( Mark Penn | ) www.wsj.com time to read: +1 min

Wonder Land: A beside-the-point president is the best thing that has ever happened to the progressive centralization project. Images: Warner Bros/Kobal/Shutterstock/AP/Zuma Press Composite: Mark KellyCan Ron DeSantis beat Donald Trump? When Mr. Trump was the challenger, he polished off Jeb Bush , the Florida governor who once led the pack. Mr. Trump leads Mr. Biden in the RealClearPolitics polling average. A Trump-Biden rematch is a risky proposition, and with the Democrats consolidated around Mr. Biden, the only way to avoid it is through the Republican primary.

☆ Trump Indictment Accelerates America’s Race to the Bottom
▼ + stars: | 2023-04-06 | by ( Mark Penn | Andrew Stein | ) www.wsj.com time to read: +1 min

The demonization of political opponents is entering its next depressing but predictable phase—the use of the most partisan parts of the criminal-justice system to arrest and prosecute political opponents on flimsy charges. Too much of the public, increasingly divorced from bedrock national values, is cheering it on. It’s the logical extension of Donald Trump’s claiming he won the election he lost; of Joe Biden’s branding “MAGA Republicans” a “clear and present danger” to “our democracy”; of right-wing groups planning and executing an assault on the Capitol; of the Russia-collusion hoax; of partisan impeachments; of tech companies censoring political and scientific information to promote ideological and partisan agendas; of retired intelligence officials interfering with the 2020 election by making false claims about the Hunter Biden laptop; of law students shouting down federal judges with the encouragement of university administrators.

☆ Political advertisers are excited to return to Twitter as Elon Musk lifts the platform's 3-year-old ban on political ads
▼ + stars: | 2023-01-05 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Twitter has said it plans to unwind a 3-year hiatus of political ads on the platform. Political ad experts have mostly cheered the news. Political ad buyers on both sides of the aisle are keen to return to Twitter after the company said it planned to reverse its ban on political advertising appearing on the platform. The company generated under $3 million in political ad spend for the 2018 US midterms, according to its former chief financial officer. Some political ad experts said they remained wary about advising clients to advertise on Twitter, given Musk's hasty leadership style.

☆ Trump or Biden? How About Neither?
▼ + stars: | 2022-11-18 | by ( Mark Penn | Andrew Stein | ) www.wsj.com time to read: 1 min

Joe Biden and Donald Trump: Please do the country a service and don’t run for president in 2024. America is in gridlock over the both of you, and it’s time to let the country progress and find a unifying force that can lead it into the next decade. According to a Nov. 10-14 Morning Consult poll, 65% of Americans don’t want Mr. Biden to run again, and 65% say the same of Mr. Trump. Both of you have served this country, yet both of you have flaws and problems that stand in the way of a successful second term.

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