Amazon 's sheer scale and potential for margin improvements should give it a leg up, according to Stifel.
Shares of Amazon have rallied nearly 58% this year.
AMZN YTD mountain AMZN ytd chart Kelley pointed out that, since its inception, Amazon has overtaken other e-commerce platforms in terms of sheer scale.
"We also note that Amazon offers broader ad tech tools and is now a Pinterest advertising partner, offering Amazon advertisers as an incremental demand source."
Kelley's comments comes after Amazon held its Prime Big Deal Days event earlier this month.
Persons:
Mark Kelley, Kelley, Kelley's, — CNBC's Michael Bloom
Organizations:
Amazon, Deal