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☆ How we crunched the numbers
▼ + stars: | 2024-10-20 | by ( Mark Healy | Andrew Thompson | ) www.businessinsider.com time to read: +1 min

To assemble our database, we looked at all 1.7 million car listings on cargurus.com from August 2 to December 16, 2023. To weed out anomalies, we considered only counties with at least 400 car listings, and only car models that appeared at least 400 times nationally. (In calculating political popularity, we included models that appeared at least 250 times nationally.) Cars were included in a county's listings if they appeared in a ZIP code associated with that county. We then placed car models in those counties on a political spectrum of reddest (-1) to bluest (+1).

Persons: Donald Trump, Joe Biden, Mark Healy, Andrew Thompson Organizations: Middlesex, Flipturn Creative Studios Locations: Massachusetts, Suffolk

As recently as 2005, more than half of all automobiles on the road were painted a color other than black, white, silver, or gray. Today, less than 20% of vehicles listed in our database of 1.7 million cars are a color other than black, white, silver, or gray. "Simplifying the production process — with fewer trim options and fewer paint options — is always going to be a winner." Today, car colors are going the way of checked airline bags — you pay extra for something you used to get free. Offering fewer options to average car buyers — and more to the wealthy — enables automakers to bask in the color they care about most: green.

Persons: carmakers, Ivan Drury, Edmunds, Drury, Mark Healy, Andrew Thompson, Dan DeLorenzo, Kim Nguyen, Randy Yeip Organizations: GM, Chrysler, Flipturn Creative Studios

☆ The United States of Automobiles
▼ + stars: | 2024-10-20 | by ( Mark Healy | Andrew Thompson | ) www.businessinsider.com time to read: +2 min

More than any other technology, the automobile has shaped America's economy, infrastructure, climate, culture, and identity. To provide a comprehensive road map of America's automotive psyche, Business Insider took a close look at what's actually on the road today. Combing through 1.7 million listings on CarGurus, we analyzed thousands of makes and models in three key areas: geographic location, political preference, and color. And why does it seem as if every vehicle on the road today is either white, black, or gray? By entering your own vehicle and town, you can compare what you drive with the makes and models favored by the rest of the country.

Persons: Lyndon, Johnson, Mark Healy, Andrew Thompson Organizations: Republican, Democratic, Flipturn Creative Studios

But consciously or unconsciously, no consumer choice says "us vs. them" more than what car we choose to drive. The most Republican vehicle in America? The Jeep Wrangler. It began with the Jeep Wrangler, the brand's most iconic model. How purple is your car brand?

Persons: Donald Trump, Joe Biden, Trump, Biden, MAGA, Ivan Drury, Edmunds, Jeep, Dave Kelleher, Kelleher, they've, Lincoln, Mark Healy, Nora Naughton, BI's, Andrew Thompson Organizations: Republican, Democratic, Toyota, VW, Republicans, Army, Stellantis, Jeep, Wrangler, Toledo Jeep Fest, Flipturn Creative Studios Locations: America, Hoofddorp , Netherlands, Pennsylvania, Moab, Appalachia

But when you delve deeper into our database of 1.7 million car listings, all sorts of geographic quirks emerge. Yet in and around the state capital of Jackson, where per capita income exceeds the national average, five of the 10 most popular cars are Mercedes-Benzes. In Rutherford County, Tennessee, where the nearby Nissan plant cranks out 2,500 vehicles a day, four of the 10 most popular cars are Nissans. Nine of the 10 most popular cars in Spartanburg, South Carolina, are foreign — yet not a single one of them is a BMW, whose nearby plant employs 100,000 people. And in Alameda County, California, whose Fremont plant turns out most of the country's Teslas, not a single one of the 10 favorite vehicles is a Tesla.

Persons: Marin, Fremont, Elon Musk Organizations: Montana ., Jeep, Toyota, Nissan, Ford, Cadillac, BMW, Elon, Toyota Prius, VW Locations: Vermont, Montana, Arizona, California, Los Angeles, Orange, Mississippi, Jackson, San Diego, Santa Barbara, San Luis Obispo, Monterey, Santa Clara, Alameda, Rutherford County , Tennessee, Dearborn , Michigan, Michigan, Wexford, Cadillac, Spartanburg , South Carolina, Alameda County , California

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