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☆ The Apple TV Set is an idea whose time will never come
▼ + stars: | 2024-11-18 | by ( Peter Kafka | ) www.businessinsider.com time to read: +4 min

That's for good reason: An Apple TV set didn't make sense years ago. But in theory, if that goes well, then maybe Apple will be more interested in chasing an Actual TV Set. Apple still sells a dedicated Apple TV box, which you can plug into any TV to transform it into an "Apple TV." AdvertisementYou can debate whether Apple TV+ is actually successful — its movie strategy seems … challenged — but it at least makes sense strategically: Apple TV+ is supposed to generate recurring monthly revenue, and Apple is all about recurring monthly revenue as part of its "services" push. A TV set — even the most awesome TV set — would be a one-and-done proposition for Apple.

Persons: you've, That's, Mark Gurman, Gurman, doesn't, Tim Cook's, Donald Trump, Cook, Trump, Apple, we've, Ben Lovejoy, Steve Jobs, Yukari Iwatani Kane, Walt Mossberg, Jobs, I'm Organizations: Apple, Trump, YouTube, Google

☆ Apple's future product lineup is starting to come into focus
▼ + stars: | 2024-11-14 | by ( Jordan Hart | ) www.businessinsider.com time to read: +3 min

Apple is exploring new headsets and smart-home devices to expand its lineup. Its plans don't always work out; it scrapped a car project and faces weak demand for the Vision Pro. The company in February scrapped plans for a car, and its $3,500 Vision Pro has gotten mixed reviews in the months since its release. Bloomberg on Tuesday reported on a wall-mounted smart-home tablet in Apple's production lineup that could operate home appliances, use Apple Intelligence, and access Apple apps. AdvertisementThe report said the project, code-named J490, could come as early as March, a month before new Apple Intelligence features are expected to roll out.

Persons: —, Mark Gurman, Ming, Chi Kuo, Apple's, Gurman, Apple, EMARKETER, Kuo, Meta, William Kerwin, Tim Cook, who's Organizations: Apple, Vision, Service, Bloomberg, Apple Intelligence, Big Tech, Asset Management, Business Locations: Taiwan, Morningstar

☆ It's a big week for Apple. Here's what to expect.
▼ + stars: | 2024-10-28 | by ( Jordan Hart | ) www.businessinsider.com time to read: +2 min

Apple has a slate of announcements expected this week on top of earnings. Its long-awaited Apple Intelligence is expected to launch with software updates. Apple marketing head Greg Joswiak told his X followers on Thursday to "Mac" their calendars for a week of announcements from the tech giant. Apple Intelligence was a major talking point during the third-quarter earnings call. "With Apple Intelligence, we're very excited about the level of value we're going to provide to users," Cook said on theAugust callt.

Persons: Greg Joswiak, —, ince, ro, Organizations: Apple, Apple Intelligence, Service

☆ Apple is still waiting for a killer app for the Apple Vision Pro. It may have to wait for some time.
▼ + stars: | 2024-10-18 | by ( Peter Kafka | ) www.businessinsider.com time to read: +4 min

Apple first showed off the Apple Vision Pro in June 2023, hoping developers would build awesome apps for it when it went on sale in January. Specifically: Where are the apps for the Apple Vision Pro, the $3,500 headset Apple introduced earlier this year? This is a question we've asked repeatedly, and the answer seems to be pretty consistent: Developers aren't leaping to build anything for Apple Vision Pro because they don't think many people are using Apple Vision Pro. But if developers don't build for the Apple Vision Pro, then there's never going to be any reason for people to buy an Apple Vision Pro. Overall, there are about 1,770 apps for the Vision Pro in Apple's App Store , according to Appfigures' count.

Persons: don't, —, we've, there's, That's, Appfigures, Tim Cook, I've, Mark Gurman, Apple, Song Organizations: Apple, Apple Vision Pro, Service, Apple Vision, Vision, Orion

☆ The battle of the face computers is on
▼ + stars: | 2024-10-04 | by ( Lloyd Lee | ) www.businessinsider.com time to read: +6 min

Meta debuted its Orion augmented reality glasses last week without a consumer release date. AR glasses are a substantial step toward a future that ditches the handheld smartphone for face computers. AdvertisementThe battle of the face computers is here, and Meta just launched a highly compelling salvo. Last Wednesday, CEO Mark Zuckerberg unveiled the company's latest innovation, Orion — augmented reality eyewear that weighs about 3.5 ounces. Snap's Spectacles are augmented reality glasses that run on the company's in-house OS.

Persons: Meta, —, Mark Zuckerberg, Orion —, BI's Peter Kafka, Gene Munster, Apple, Greg Peters, we're, it's, " Peters, There's, Alistair Barr, Tim Cook, Cook, It's, Munster, Andrej Sokolow, BI's Jordan Hart, Justin Post, Andrew Bosworth, Jacob Bourne, Emarketer, Axel Springer, Bosworth, Bloomberg's Mark Gurman, Zuckerberg, Spokespeople Organizations: Orion, Apple, Service, Meta, Deepwater Asset Management, Bloomberg, Vision Pro, Netflix, Vision, Getty, Munster, CNBC, BI Locations: Cupertino

☆ A less-expensive iPhone that still has AI features could help Apple out in China
▼ + stars: | 2024-10-04 | by ( Jordan Hart | ) www.businessinsider.com time to read: +3 min

Apple plans to release a new iPhone SE in early 2025, Bloomberg reported. An Emarketer analyst said a cheaper AI iPhone could boost sales in Greater China. The new iPhone SE will reportedly feature an edge-to-edge screen design similar to the iPhone 14. The current iPhone SE costs $429; it's also smaller than these newer models. Related storiesStill, Gene Munster, managing partner at Deepwater Asset Management, called China Apple's "big unanswered question when it comes to Apple Intelligence."

Persons: —, it's, Mark Gurman, Jacob Bourne, Emarketer, Gene Munster, Munster Organizations: Bloomberg, Service, Apple Intelligence, Apple, Huawei, Pura, Deepwater Asset Management Locations: Greater China, China

☆ Apple iPhones aren't coming with AI software. Here's why it doesn't matter.
▼ + stars: | 2024-09-21 | by ( Lloyd Lee | Lakshmi Varanasi | ) www.businessinsider.com time to read: +5 min

Apple Intelligence, the AI feature analysts believe will spark a consumer rush to update their iPhones, Business Insider previously reported, was not installed in the new iPhones straight out of the box. AdvertisementDespite the lines, the data shows that preorder sales took a hit this year — possibly due to the absence of Apple Intelligence. The average global shipping time for the iPhone 16 was 7 days compared to 9 days for the iPhone 15. Shipping times for the 16 Pro Max were 11 days compared to 19 days for the 15 Pro Max. The level of draw Apple Intelligence will have on customers is also in question.

Persons: —, Siri, Ron Witt, Witt, It's, Saul Campos, Campos, Tim Cook, it's, Mark Gurman, Chi Kuo, Kuo, Max, Gil Luria, Davidson, Techradar, Apple Organizations: Service, Apple, Apple Intelligence, Business, Apple's, CNBC, Reuters, Shipping, D.A, Consumer Intelligence Research Partners Locations: San Francisco, New York, Manhattan

☆ Apple is officially about to enter the next stage of its AI era at the Glowtime event
▼ + stars: | 2024-09-09 | by ( Jordan Hart | ) www.businessinsider.com time to read: +4 min

Go to newsletter preferencesSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewApple is gearing up to announce a new lineup of devices at its Glowtime event Monday. All eyes have been on the tech giant since it unveiled Apple Intelligence at its Worldwide Developers Conference in June. The tech giant is also expected to launch new models of AirPods and the Apple Watch. Advertisement"We believe the excitement over Apple Intelligence can potentially accelerate hardware replacement and enable market share gain for iPhone, iPad, and Mac," Oppenheimer strategists said in a note.

Persons: —, Dan Ives, Greg Joswiak, Gadjo Sevilla, Mark Gurman isn't, Gurman, Midlevel, Oppenheimer Organizations: Service, Apple Intelligence, Worldwide Developers Conference, Business, Wedbush Securities, Apple, Google, Huawei, Bloomberg, Apple Watch Locations: California, China

☆ The thing I'm most excited to see from Apple's big 'Glowtime' event
▼ + stars: | 2024-09-08 | by ( Jordan Hart | ) www.businessinsider.com time to read: +1 min

Apple's launch event on Monday will unveil the new gold iPhone 16 Pro models. Bloomberg's Mark Gurman predicts the gold titanium will drive significant interest. Go to newsletter preferences Thanks for signing up! AdvertisementAs details about Apple's newest products emerge, I look forward to seeing an old favorite return at Monday's "Glowtime" launch event. "I think the new iPhone 16 Pro gold is going to be the stand out color this year and potentially drive interest," Gurman said on X.

Persons: Mark Gurman, I'm, —, Gurman Organizations: Service, Bloomberg, Apple, Business

☆ When is Apple’s next event and what to expect from the new iPhone 16
▼ + stars: | 2024-09-07 | by ( Clare Duffy | ) edition.cnn.com time to read: +6 min

CNN —Apple excited fans with its vision for its “Apple Intelligence” artificial intelligence system earlier this year. Apple faces immense pressure ahead of the event to prove the new AI features and other iPhone 16 updates are worth shelling out for an upgrade. Subplot or main character, here is everything we’re expecting from the Apple event. The company’s task on Monday will be to show iPhone users what that will look in real life. A major question heading into Monday’s event is how Apple will price the iPhone 16 lineup.

Persons: Ming Yeung, Dan Ives, Wedbush, ” D.A, Davidson, Gil Luria, Siri, ” Luria, “, Tiffany, Tiffany R, you’ll, Luria, Aly Song, ‘, ”, Mark Gurman, CFRA Research’s Angelo Zino, Gurman, Samantha Kelly, Ramishah Maruf Organizations: CNN, Apple, Apple Intelligence, Apple Watch Locations: Milan, Italy, –, Shanghai, China

☆ Phew, you don't need to feel too bad about not buying Apple's new iPhone 16
▼ + stars: | 2024-08-12 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +1 min

Bloomberg reports that the iPhone 16 will likely only have minimal changes from the iPhone 15. Go to newsletter preferences Thanks for signing up! download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . According to Bloomberg's Mark Gurman, the iPhone 16 is expected to feature only minimal upgrades from last year's iPhone 15 (which was only a little different from 2022's 14). But the lineup will be largely the same as it has been the past few years — four phones in varying sizes (iPhone 16, 16 Plus, Pro, Pro Max).

Persons: —, Bloomberg's Mark Gurman, Max Organizations: Bloomberg, Apple Intelligence, Service, Business

☆ Your next iPhone could be thinner as Apple reportedly aims to slim down its product range
▼ + stars: | 2024-06-17 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +2 min

The iPhone 15 Pro is 0.32 inches (8.25 mm) deep, compared with 0.29 inches (7.4 mm) for the iPhone 12 Pro, per Apple's website. Apple announced at the Worldwide Developers Conference it would integrate its new AI software, Apple Intelligence, into the iPhone, iPad, and Mac. The AI features will roll out later this year with Apple's iOS 18 update, but will only be available to iPhone 15 Pro and 15 Pro Max users. Android chief Sameer Samat previously told Business Insider that it plans to seize the moment to "reinvent" what phones can do. AdvertisementApple didn't immediately respond to a request for comment from Business Insider, made outside normal working hours.

Persons: —, Apple, Mark Gurman, Gurman, Mac, It's, Sameer Samat Organizations: Service, Business, Apple, Worldwide, Apple Intelligence, Pro Max, Google, Samsung, Android, Bank Of America Securities

☆ Apple Is the First Giant Tech Company to Make Useful AI Products
▼ + stars: | 2024-06-16 | by ( Linette Lopez | ) www.businessinsider.com time to read: +9 min

Apple's scale and specificity of vision also make it the first Big Tech company to get AI integration right. The fact that people are disappointed in Apple says more about the hype around AI's capabilities than it does about Apple. In that way, Apple's cautious approach may be a service for the rest of the tech industry. By slowly acclimatizing its constellation of users to AI that makes their lives better instead of frustrating them, Apple makes the tech feel like a natural upgrade instead of an unreliable, scary intrusion. AdvertisementSure, Apple's AI may not be sexy or scary, but at least it doesn't seem stupid.

Persons: Katie Collins, Mark Gurman, Jordan Hart, Elon Musk, OpenAI's, Marc Andreessen's, confidants, Musk, Tesla, AI's, that's, Yann LeCun, Siri Organizations: Worldwide Developers, Apple, Apple Intelligence, Big Tech, Nvidia Locations: Silicon Valley, Silicon, Albany, New York City, New York

☆ Did Apple just outthink everyone in AI? A chat with tech analyst Ben Thompson
▼ + stars: | 2024-06-13 | by ( Peter Kafka | ) www.businessinsider.com time to read: +9 min

When I try to get my head around big, complicated tech questions, I often rely on Ben Thompson, the influential tech analyst who writes the Stratechery newsletter. And that Apple gets the upside of AI without incurring many of the costs and risks other tech players are taking on. AdvertisementPeter Kafka: You seemed pretty enthusiastic about Apple's AI efforts before they announced them on Monday. One is some massive AI breakthrough, such that the phone becomes the commodity, as opposed to Apple making the AI the commodity. Peter Kafka: You've been speculating about whether Apple is paying OpenAI, or OpenAI is paying Apple.

Persons: —, Ben Thompson, Peter Kafka, They're, Tim Cook, Justin Sullivan, Who's, They've, Apple, You've, OpenAI, Sam Altman, Thompson, Mark Gurman Organizations: Service, Apple, Business, Washington Post, Bloomberg, OpenAI Locations: ChatGPT.com

☆ Let's be real, Apple couldn't hype its ChatGPT collab — that would mean conceding it's lost the AI race
▼ + stars: | 2024-06-11 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +3 min

Read previewTech watchers expecting a sweeping partnership announcement between Apple and OpenAI were probably disappointed on Monday. The Cupertino-based giant unveiled its generative AI strategy, "Apple Intelligence," during its keynote presentation at this year's Worldwide Developers Conference. very happy to be partnering with apple to integrate chatgpt into their devices later this year! AdvertisementAside from poaching talent and working with external partners like OpenAI, Apple has also worked with TSMC to make AI chips for its data centers. Making chips would go a long way toward securing Apple's AI supremacy since, unlike most companies, it would not have to rely completely on chip giant Nvidia.

Persons: —, Mark Gurman, OpenAI, Apple, Craig Federighi, Federighi, Sam Altman didn't, Altman, — Sam Altman, Siri, John Giannandrea, TSMC, Gene Munster, Apple didn't Organizations: Service, Apple, Apple Intelligence, Business, Microsoft, Meta, Nvidia, Financial Times, BI Locations: Cupertino

☆ Apple needs to show iOS can rival Google's Android in the AI era
▼ + stars: | 2024-06-10 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +3 min

Since the start of the generative AI boom, sparked by the release of ChatGPT, the Apple CEO has remained largely silent on AI. Critically, Google's efforts to weave AI into its mobile operating system have threatened to make Apple look out-of-sync. Android users have been introduced to much-hyped generative AI features, while iOS users have been left to make do with an outdated Siri. During IO, Sameer Samat, Google's Android chief, told my colleague Alistair Barr that AI presented a "once-in-a-generation moment to reinvent what phones can do." Cook will be ready to show everyone that iOS can compete with Android in the AI era.

Persons: —, Tim Cook, Siri, Sameer Samat, Alistair Barr, it's, Cook, Mark Gurman Organizations: Service, Google, Apple, Business, Android, Worldwide Developers, OpenAI, Bloomberg, Apple Intelligence Locations: China

☆ Apple's big summer event is coming up. Here's what the iPhone company is expected to announce.
▼ + stars: | 2024-06-06 | by ( Jordan Hart | ) www.businessinsider.com time to read: +1 min

Apple is gearing up to deliver big announcements at WWDC on June 10. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementApple's highly anticipated Worldwide Developers Conference kicks off Monday, and the tech community is buzzing with expectations and predictions of big announcements. This story is available exclusively to Business Insider subscribers.

Persons: —, they've, WWDC, Mark Gurman Organizations: Apple, Service, Business

☆ Tim Cook is about to reveal Apple's plan to dominate the internet for another decade
▼ + stars: | 2024-06-05 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +4 min

Read previewWhen Steve Jobs launched the first iPhone in 2007, it was a landmark moment in Apple's history that involved the CEO of another Silicon Valley company: Google. Now, Apple is preparing to unveil its plans to dominate the internet again — with the help of another Silicon Valley company. Apple's plan to dominate the internet, againOn Monday, when CEO Tim Cook kicks off Apple's Worldwide Developer Conference (WWDC), he's expected to reveal a new vision of artificial intelligence by announcing a partnership with OpenAI. Time will tell if the deal is as powerful as Apple's search engine agreement with Google. AdvertisementOne thing is certain: Apple's about to pitch the world on its plans to dominate the internet in the AI age.

Persons: —, Steve Jobs, Eric Schmidt, Google's, Apple, it's, Tim Cook, he's, Bloomberg's Mark Gurman, Dan Ives, OpenAI, Sam Altman Organizations: Service, Google, Apple, Business, Apple's, Conference, OpenAI, Rivals, Microsoft Locations: Bloomberg's

☆ Apple's big summer event is one week away. Here's what the iPhone company is expected to announce.
▼ + stars: | 2024-06-03 | by ( Jordan Hart | ) www.businessinsider.com time to read: +1 min

Apple is gearing up to deliver big announcements at WWDC on June 10. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementApple's highly anticipated Worldwide Developers Conference kicks off next week, and the tech community is buzzing with expectations and predictions of big announcements. This story is available exclusively to Business Insider subscribers.

Persons: —, they've, WWDC, Mark Gurman Organizations: Apple, Service, Business

The last time new iPads were released was in 2022, when some models got a refresh, including a standard 10th-generation iPad and iPad Air and Pro models. AdvertisementNew iPad Pros with OLED displaysThe expected upcoming iPad Pros could be quite a significant update. At the same time, OLED displays could hike the minimum price even further for the iPad Pro models, which are already the most expensive devices among the best iPads, starting at $799. The iPad Air has only been available in a 10.9-inch model to this point. The whole package could make the iPad Pro and Magic Keyboard combination look similar to a Mac laptop.

Persons: Bloomberg's Mark Gurman, Gurman, Antonio Villas Organizations: Business, Apple, Air, Boas

☆ Apple fans may already be moving on from the Vision Pro
▼ + stars: | 2024-04-23 | by ( Erin Snodgrass | ) www.businessinsider.com time to read: +2 min

Read previewSome tech devotees already seem to be losing interest in Apple's Vision Pro just months after the futuristic headset hit the market. That's bad news for Apple, which spent eight years and billions of dollars creating the Vision Pro. Apple has seemingly responded to the growing disinterest by boosting marketing around the device, evidenced by the Vision Pro's prime placement on the company's website. The Vision Pro requires its wearer to attach a battery, start the device, and move through its interface each use. BI's Jordan Hart foresaw some of those issues back in February, writing that she was running out of reasons to wear the Vision Pro after just one week.

Persons: —, Mark Gurman, Apple, Gurman, BI's Jordan Hart, he'd Organizations: Service, Apple's Vision, Apple, Business, Vision

☆ Apple believes that AI is the future
▼ + stars: | 2024-04-16 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +3 min

Apple wanted all eyes to be on the Vision Pro when it launched. A report about AI chips coming to next-gen Macs helped boost Apple's stock by $112 billion. AdvertisementTwo months ago, Tim Cook was busy marking Apple's bold new vision of the future with the launch of expensive nerd goggles. Second, the future of the Vision Pro remains highly uncertain. Just don't expect the Vision Pro to steal the show in the same way a big AI reveal would.

Persons: —, Tim Cook, Bloomberg's Mark Gurman, Apple, Peter Kafka Organizations: Apple, Service, International Data Corporation, Publishing, Getty, Huawei, Apple's, Vision Locations: Cupertino, Shanghai, China

☆ Apple wants to make more smart home devices — which may not be dumb
▼ + stars: | 2024-04-08 | by ( Peter Kafka | ) www.businessinsider.com time to read: +4 min

In the meantime we may see something decidedly less ambitious out of Apple: New iPads. It would be like a more portable Facebook portal. And while I've never heard of the Google Pixel, I had heard of the Facebook Portal, and... Facebook doesn't sell those anymore. On the other hand: My colleague Katie Notopoulos loved the Facebook Portal. But you never know: I spent decades not wearing a watch, and now if I forget to put on my Apple Watch before I leave the house I get anxious about losing my steps for the day.

Persons: —, Tim Cook, Bloomberg's Mark Gurman, Gurman, Apple, hasn't, I've, Katie Notopoulos Organizations: Apple, Service, Google, Facebook, Apple Watch

☆ Your iPhone is reportedly getting a 'new home screen' when iOS 18 drops
▼ + stars: | 2024-03-25 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +1 min

iOS 18 could bring iPhone users the ability to shake up their home screen layout, new reports say. AI tools that reportedly "help manage your daily life" are expected to also be a key focus in iOS 18. AdvertisementiPhone users will get a lot more freedom to customize the layout of their home screens in iOS 18, according to new reports. The forthcoming iOS update is "considered internally to be the biggest update to iOS since the original iPhone," Bloomberg's Mark Gurman reported, and iPhone owners should prepare to see "a new home screen that's more customizable" along with "a slew of AI tools." This story is available exclusively to Business Insider subscribers.

Persons: You'll, —, Mark Gurman Organizations: Service, Business

☆ Google and Apple's rumored partnership could upend the AI industry
▼ + stars: | 2024-03-19 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, we're looking at what a potential partnership between Google and Apple over AI features would mean for both companies and the wider industry. The big storyGoogle, Apple, AIRebecca Zisser/BITwo of the world's biggest tech companies are reportedly discussing a partnership that would upend the AI industry. Apple is considering integrating Google's AI model, Gemini, into the iPhone . The company has been noticeably quiet around its AI plans compared to peers like Google, Microsoft, Meta, and Amazon. So even if Apple and Google come to an agreement, they could still face some serious regulatory pushback.

Persons: —, hasn't, Rebecca Zisser, Mark Gurman, Sundar Pichai, Apple, it's, Tim Cook, Google's Gemini, Insider's Hasan Chowdhury, BI's Phil Rosen, Mike Coppola, Jerod Harris, Grzegorz Wajda, Chelsea Jia Feng, It's, OpenAI, Stephanie Cohen, Goldman Sach's, Goldman Sachs, Jenny Chang, Rodriguez, Goldman, Josh Edelson, Chip Somodevilla, TikTok, Jensen Huang, Blackwell, Alyssa Powell, elbowed, Manoj Bhargava, Steve Huffman, Dan DeFrancesco, Hallam Bullock, Jordan Parker Erb, George Glover Organizations: Service, Google, Apple, Business, Gemini, Microsoft, Meta, Google's, Getty, Vox Media, Getty Images, Department of, Big Tech, Wall, Cloudflare, Bank of Japan, SXSW, Nvidia, Sports Illustrated, Arena Group Locations: AFP, Woodstock, Arizona , Florida , Illinois , Kansas, Ohio, New York, London

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