Read previewThe Olympic Games in Paris hasn't even begun, but talent agents are already looking to the Los Angeles Games in 2028. Savvy agents are leveraging the Paris Games — a huge moment in their own right — to snag fresh, breakout talent and negotiate long-term commercial deals with the expectation that the Los Angeles Games will draw even more demand from brands that want to work with athletes. More talent agencies have also expanded into working with Olympic athletes. Crane said the Los Angeles Games are a big focus for the firm. "Everything is a little more amplified in Los Angeles, and there's going to be a lot of media and press.

---

Persons: —, Paris hasn't, WME, Quincy Wilson, Mark Ervin, Quincy, Peter Carlisle, Anna Hall, who's, Octagon, Carlisle, Hezly Rivera, Harry Poole, Aly Raisman, Poole, Ervin, there's, James Crane, Buchwald, Crane, it's Organizations: Service, Los Angeles Games, Paris Games, Business, Olympic, Summer Games, ", LA, Summer, Paris, Excel Sports Management, Brands, US, Olympics Locations: Paris, LA28, Los Angeles, London, Tokyo