APPRENTICE IN WONDERLAND: How Donald Trump and Mark Burnett Took America Through the Looking Glass, by Ramin SetoodehIn 2004, when the entertainment journalist Ramin Setoodeh was 22, Newsweek assigned him to cover a new reality show starring Donald Trump.
“The Apprentice” was “a seminal moment in the history of popular culture” precisely because its star became president.
Trump’s stint in reality TV has been squeezed many times over for significance.
He interviewed Trump six times between May 2021 and November 2023, and talked to numerous people who worked for or appeared on the show.
But access — especially when it comes to a 20-year-old reality show built around voluble people who crave attention — can yield only so much.
Persons:
Donald Trump, Mark Burnett, Ramin Setoodeh, ”, Setoodeh, —, Trump, What’s
Organizations:
Newsweek, NBC, Variety, Trump