I purchased the Haus Labs foundation after watching a glowing review of the product by a makeup influencer on TikTok. That's where online reviews come in: For beauty, especially, reviews from influencers and regular people are crucial. Content Coach gives users prompts of key topics to include in their review, based on common themes in other reviews. "In terms of generative AI, if people can't trust whether a product review is genuine and written by a real user, they might choose to shop elsewhere," said Marissa Jones, the company's senior vice president of product. AI-powered reviews will certainly be great for beauty brands that want more high-quality reviews.

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Persons: it's, Selena, Marissa Jones, Bazaarvoice, Chanel, Reilly Organizations: Service, Haus Labs, Business, Fashion, L'Oréal, Clarins, FTC, Walmart, eBay Locations: TikTok, Pacifica