Netflix's original series receive higher ratings than other Netflix content, suggesting that the streaming service's focus on original content is satisfying its subscribers, according to AllFlicks data shared with Business Insider. This suggests that Netflix's push to focus on original content is working — a strategy that other streaming services should bear in mind. The Netflix logo is is shown on an ipad in Encinitas, California Thomson ReutersAccording to the data, Netflix's original content rates 11% higher than its licensed content. Nevertheless, the higher ratings attributed to original content can serve as an important pointer for both Netflix and competing streaming services. In this regard, the relatively high ratings of Netflix's original content vindicate the company's investments in original content — at least from a user satisfaction perspective — even if this investment has occurred at the expense of Netflix's overall catalog size.

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Persons: Margaret Boland Organizations: Intelligence, Digital Media Industry, Netflix, Business, California Thomson, Hulu, Insider Intelligence, Amazon, Showtime, Amazon Prime, HBO Locations: Encinitas, California, SVOD