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In this article M Follow your favorite stocks CREATE FREE ACCOUNTMacy's is opening more small-format stores across the country. Macy'sMacy's on Tuesday said it will open up to 30 smaller stores in strip malls over the next two years, as the retailer chases customers out of dying malls and into bustling suburbs. Chief Stores Officer Marc Mastronardi said small-format stores are part of the solution. Macy's smaller, off-mall stores have spacious fitting rooms and a curated mix of merchandise that's frequently swapped out. The company is phasing out Market by Macy's, the name it initially used for the smaller Macy's stores.
Persons: Macy's, , Marc Mastronardi, that's, Mastronardi, Jeff Gennette, Gennette, Tony Spring, Oliver Chen Organizations: Macy's, Cowen, Nike, Armour, 34th, Shoppers Locations: Macy's, floundering
The shops, called Market by Macy's and Bloomie's, are about one-fifth of the size of the retailer's typical Macy's and Bloomingdale's stores. It has not announced the locations of the four Market by Macy's stores, but said the additional Bloomie's store will be in Seattle. By opening the strip-mall shops, the retailer could steal business away from its larger namesake mall stores. Market by Macy's stores have worked best in shopping centers with grocery anchors or stores such as off-mall retailers that draw traffic, Mastronardi said. Melissa Repko | CNBCInside of Market by Macy's, shoppers find a narrower mix of merchandise than in the mall stores.
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