In a Business Insider interview this week, he let loose again, blasting Microsoft's Copilot AI assistant, while touting the Salesforce AI agents that are rolling out soon.
In the interview with BI, Benioff focused on Salesforce's continued lead in the CRM market, rather than Microsoft's creeping gains.
Generative AI may change CRMGenerative artificial intelligence may be a new challenge to Salesforce and especially its lead in CRM software.
He cited CRM software, which replaced the physical Rolodex and helped salespeople keep in better touch with their contacts.
It helps companies create their own AI agents to assist with tasks such as customer service and sales.
Persons:
—, Marc Benioff isn't, Benioff, Copilot, Salesforce's, Rishi Jaluria, salespeople, Salesforce, Jaluria, It's, Morgan Stanley, Einstein, Agentforce
Organizations:
Microsoft, Salesforce's, Service, IDC, RBC Capital Markets