Duolingo is set to take its viral TikTok marketing to the Super Bowl. The language-learning app plans to run a five-second ad during the Super Bowl game on February 11, Manu Orssaud, Duolingo's chief marketing officer, told Business Insider. It won't be a national Super Bowl ad and instead target local markets regionally. The Super Bowl ad is also set to include a digital component and be "something surprising, something that hopefully will get people talking," Orssaud said. YouTube Shorts' audience skews toward men more than TikTok, and Duolingo is creating repeatable, series-driven content specifically for YouTube Shorts, Orssaud said.

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Persons: Manu Orssaud, Orssaud, Reddit, Duolingo Duolingo, Duolingo, Duo, Barbie, Lily, there's Organizations: Super, Business, Warner Bros, YouTube, Brands, Adidas Locations: Germany, Japan, TikTok