The PepsiCo-owned brand, best known for its fruit-flavored sports drinks like Fierce Grape or Frost Glacier Cherry, is adding Gatorade Water. It’s a major bet that the brand can tap into the growing “functional water” category (i.e. Specifically, alkaline water is a water that has a higher pH level than tap water. Gatorade Water has pH levels of 7 and higher. Other popular brands include Nestle-owned Essentia and two other PepsiCo-owned brands including LIFEWTR and Propel, a flavored water, that the company sees Gatorade Water being “complementary” to.

---

Persons: Cherry, Michael Del Pozzo, it’s, Del Pozzo, “, ”, Malina Malkani, Leana Wen, ” Howard Telford, ” Telford, Gatorade’s Del Pozzo, ” Del Pozzo Organizations: New, New York CNN, PepsiCo, Gatorade, Academy of Nutrition, CNN, George Washington University, Coca, Nestle Locations: New York